Today's consumers know their medical history. Parents know which boxes are checked on their son's chart. A wife knows which cholesterol medication her husband takes. And, a mom knows how to Google a condition and research any questions about her family's health.
Without a doubt, the establishment of social media and the informed consumer has driven much of the change in healthcare communications since 1998.
“The consumer became empowered... facilitated by the technology changes,” says Ray Jordan, VP of public affairs ...