Not since Orson Welles frightened radio listeners in 1938 with The War of the Worlds had a work of fiction so unnerved the American public as 1999's The Blair Witch Project. When the independent film neared its release, the marketing efforts played coy as to whether the movie – which was based on “found” video shot by “three college students” that depicted a witch haunting the woods of a suburban Maryland town – was real or not. The film's marketing ...