Participants:
Marie-Laure Salvado, director external relations, global home care, family care and P&G professionals
Ellen Ryan Mardiks, chief client officer, worldwide director, marketing and brand strategy practice, GolinHarris
Maureen Lippe, president, Lippe Taylor
Bryan Harris, COO & managing partner Taylor
Nicole Zerillo (PRWeek): Why do you think PR has become a more integrated part of the consumer marketing mix over the past ten years?
Marie-Laure Salvado (P&G): First, consumers have changed. They are more in charge, and want some control.
Ellen Ryan Mardiks (GolinHarris): Three ...