From the rise of transparency to the decline of newsprint, every PR pro needs to remain on top of the ever-changing media landscape.
Portability of video content
"It's an understatement to say that the news media have changed almost cosmically over the past several years," says Laurence Moskowitz, CEO of Medialink. And that change, he adds, is not a result of content or society's appetite, but is instead due to technology.
Indeed, technology is at the root of many current trends in ...