CARLE PLACE, NY: 1-800-Flowers.com partnered with Woman's Day magazine and Red Door Spas for a De-Stress and Recharge campaign, an initiative to promote health and wellness using aromatherapy.
The month-long campaign, launched on August 5, will leverage the assets of each brand to reach an upscale, female demographic between the ages of 35 and 54.
“We're always looking to reach consumers in new ways,” said Steve Jarmon, VP of brand communications and partnership marketing for 1-800-Flowers.com. “Health and wellness are on [the ...