Objective: 1-800-Flowers.com has partnered with Google for a year-long integrated marketing campaign that allows retailers to use the tech company's platforms for online and offline campaigns and services. This service includes Google's widgets and content network for various integrated campaigns. As the first component of this partnership, the floral company has launched a Valentine's Day video contest using YouTube.

Idea: "World's Greatest Love Stories" invites users to submit videos detailing how they fell in love with their partner ...