CHICAGO: Morton Salt has named Ketchum its lead PR agency for consumer, corporate, and industrial PR after a search process that began in March.
The company consolidated its PR business earlier this year to optimize its overall communications approach, said Denise Lauer, director of communications at Morton Salt.
Having a lead agency “will help us achieve our goal of better integrating all of the work we do and telling the broader Morton story,” said Lauer, noting that “there are strong ...