SAN FRANCISCO: The Wikimedia Foundation has selected Fenton Communications for a $250,000 project to build the credibility of its popular Wikipedia site and help boost the organization's fund-raising efforts.

Jay Walsh, head of communications for the Wikimedia Foundation, told PRWeek that Fenton would work on a retainer for the tasks over the next 11 months. Although the organization considered hiring multiple firms for the two-pronged project, the majority of the 55 agencies that submitted proposals showed interest in ...