NEW YORK: The NewsMarket announced it plans to acquire Medialink Worldwide.
Shoba Purushothaman, chairman and cofounder of The NewsMarket, described the complementary nature of the merger according to Medialink's assets in content creation and strategic planning and NewsMarket's digital capabilities.
“The thought is that there is a business that has had traditional methods of doing things but [now] with new technology and new platforms,” she told PRWeek.
“When you put these assets together, there's a new story to be ...