NEW YORK: Pinnacle Foods is launching a campaign to bring its fictional syrup mascot, Mrs. Butterworth, back into the limelight by debuting the character's previously unrevealed first name.
In May, Pinnacle Foods, aided by its AOR the Bender Hammerling Group, held a contest asking consumers to figure out Mrs. Butterworth's first name and to give the reasons for their guess. On October 1, the name will be revealed, in addition to those who correctly guessed the name and the reasons ...