PR spamming doesn't create results
May 19, 2008
I am in a unique position within the PR profession, as I stand on both sides of the fence. I am both a PR director and a technology journalist. I send pitches and receive them. Access to the pressroom has given me invaluable insight into how the PR profession is perceived - what we do well, and, more importantly, where we are failing. Translating this feedback into my daily role, I strive to prepare pitches that are not only valuable ...