In tough economic times, online professional service marketplaces are useful for both PR firms seeking help on a project, or for PR pros searching for some extra work.
Web sites like Elance and guru.com also facilitate various parts of the work-solicitation process, including job posting, hiring, collaboration, and payment. Pros in various industries, including journalism, marketing, Web design, and IT can create profiles describing their skills, and companies can post jobs they need help with.
“If you don't have the capacity to hire ...