SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.
WE previously worked on the mobile communications business before losing the account to Weber Shandwick five years ago. WE and ad firm Wexley School for Girls will fully transition into the business on July 1, said Tom Pilla, GM of Microsoft corporate communications.
The win follows a competitive pitch with incumbent WS and Edelman, Pilla noted.
The scope of the work includes its ...