I need your help interpreting some puzzling answers to a survey question. We all know that today's students are tomorrow's leaders. However, we don't know much about how PR students define leadership in the profession, acquire leadership skills and values, or whom they see as leaders and role models.
A recent survey of 172 PR students at two universities provides a rare glimpse into these issues. Students were asked to select the most important of 10 qualities of excellent leadership ...