DEARBORN, MI: Ford Motor Co.'s communications team set up a series of experiential events to create buzz for its crossover SUV, Ford Flex, which is on its way to dealerships now.
Most recently, Ford, in conjunction with “Band from TV,” a nonprofit comprised of celebrities, like Teri Hatcher and Hugh Laurie, participated in a scavenger hunt across hotspots in Los Angeles June 21 with the vehicle, interacting with onlookers along the way.
“Rather than sponsor a party, we wanted [influencers] to have ...