Tech practitioners have the nearly impossible task of keeping up with the constant permutations in social media and advising clients on which strategies will best meet their objectives. In order to provide successful counsel, some firms are finding that turning the spotlight inward is a good way to enhance expertise.

PepperDigital, Peppercom's digital communications practice, recently introduced its own digital test, a questionnaire that will help clients measure Web 2.0 gaps within their organizations, such as online presence and ...