NEW YORK: The Council of Public Relations Firms elected Margery Kraus, president and CEO of Washington-based APCO, as its new chair during its annual members meeting in New York today. She will hold the position for one year.
In speaking to PRWeek about her appointment, Kraus noted the need for the Council to champion the efficacy of PR firms at this “inflection point for the industry.” For example, “We're talking about what do we do in terms of social media,” she ...