NEW YORK: Century 21 Real Estate is reviewing all of its marketing partners, including its PR agency Burson-Marsteller.
“We are currently engaged in a review of all of our strategic marketing partners,” CMO Bev Thorne told PRWeek in an e-mailed statement. “We constantly evaluate our strategic partners to ensure optimum value for the Century 21 System."
A representative from Burson declined to comment.
In June, Century 21 CEO Tom Kunz told PRWeek, “Our PR group [focuses] on our franchisees, ...