Transitions awareness push gets a boost from golf tours
PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide Tour. AOR Burson-Marsteller is aiding the campaign.
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