Smashbox' viral campaign rounds up 'beauty gurus'
SAN DIEGO: Smashbox launched a viral social media campaign powered by Brickfish to prompt "beauty gurus" to submit videos, commercials, or blogs with photos that conceptualize the next beauty product for the cosmetic company. The idea sprung from a collaboration between Smashbox and Sephora execs, resulting in a official partnership with beauty retailer Sephora.
Please login to receive access to this portion of prweekus.com.
|
|
Already a paid subscriber?If you are a PRWeek subscriber, your login information should have been e-mailed to you. If you are unable to login or need to update your email address, please contact PRWeek customer service at subscriptions@prweek.com or (646) 638-6048. Not yet a subscriber? You must have a subscription in order to access this portion of prweekus.com, click here to subscribe.
|