College students' PR campaign prompts controversy
A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.
Please login to receive access to this portion of prweekus.com.
|
|
Already a paid subscriber?If you are a PRWeek subscriber, your login information should have been e-mailed to you. If you are unable to login or need to update your email address, please contact PRWeek customer service at subscriptions@prweek.com or (646) 638-6048. Not yet a subscriber? You must have a subscription in order to access this portion of prweekus.com, click here to subscribe.
|