BOOK REVIEW: 'Slightly' is very helpful to entrepreneurs
Bill Madway
March 08 2004
This "how-to" branding book's premise is simple, yet powerful: Become a minor celebrity in your field of expertise, and you'll get more business than you can handle. Small-business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. Seasoned PR pros, though, may find it too basic.
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