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 Opinion

How agencies can leverage change by being flexible

Dave Johnson, Marketwired May 23, 2013

I'm not a marketing professional, but I get to work with the brightest agencies around, which gives me a unique vantage point as an industry shift takes place.
 

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.
 

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.
 

Cheers and jeers for comms after Boston bombings

Mike Lawrence, Cone Communications May 03, 2013

Here on Boylston Street, our office literally overlooked the story.
 

Large firms looking to bounce back after year of transition

May 01, 2013

This year's Agency Business Report is a fascinating and authoritative audit of the state of the agency nation, an annual opportunity to dive deep into trends and issues affecting PR firms and, by extension, the clients that support them.
 

Creating an office environment to promote a work-life balance

Liz Kaplow, Kaplow April 25, 2013

My dad, a textile executive and part storyteller, spent many dinner hours entertaining me with anecdotes from his office. He encouraged me to ask questions, talk through problems, and listen.
 

Consumers will remember the brands that tackled big issues

April 25, 2013

Basketball legend Michael Jordan was once reportedly asked by a friend why he didn't get involved in a North Carolina election involving Jesse Helms, who once tried to block Martin Luther King Jr.'s birthday from becoming a federal holiday. His response: "Republicans buy sneakers, too."
 

How branded content can help reach consumers

Tracy Stokes, Forrester Research April 25, 2013

In the age of the consumer, marketers are struggling to capture the hearts and minds of customers.
 

The upside of getting downgraded

April 25, 2013

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.
 

The unassuming and awesome intersection of food and music

Alexandra Hynes, 44 Communications April 19, 2013

What it's like telling the story of what we think is the greatest merger of all time: food and music.
 

Impressions from China's Boao Forum

Margery Kraus, APCO Worldwide April 19, 2013

I recently attended the 13th meeting of the Boao Forum in beautiful Hainan Island in China.
 

Where is the Hispanic, African-American, or Asian Sheryl Sandberg in PR?

Lauren Wesley Wilson, ColorComm Network April 12, 2013

Sheryl Sandberg. By now you know who she is, you've heard her story, and you have her book. You know the whole shebang, and you've made up your mind whether you like her or not.
 

All content is not equal

Bob DeFillippo, Prudential Financial April 12, 2013

Tanzina Vega's article, "Sponsoring Articles, Not Just Ads, 'Branded Content' On the Web Mingles With Regular Coverage," in The New York Times, on April 8, serves as yet another wake-up call for the public relations industry that the blurring of the lines between paid and earned media is becoming more and more prevalent.
 

Increasingly tech-driven PR still needs a human touch

Mark Weiner, Prime Research April 05, 2013

Despite many advances in public relations technology in recent years, the use of technology in PR is nothing new.
 

What the SEC ruling on disclosure means for IR

Phil Gomes, Edelman April 05, 2013

For years, savvy investor relations professionals have asked, "Why is publishing information on the most open and persistent information resource yet devised — the Web — somehow not considered "good disclosure?'"
 

People power is a key component in rebuilding and planning ahead

April 01, 2013

Auto giant Toyota has endured a tough few years during which it dealt with product recalls, the aftermath of the tsunami in Japan in 2011, and its first annual net loss in 60 years in 2009.
 

Is the press release dead or does it still hold relevance in today's world?

April 01, 2013

Press releases are still relevant. They provide much more information than a tweet with more convenience than a phone call, but only when used correctly. The last thing any reporter wants is an off-target or sloppy press release.
 

Open comms strategy vital to achieve highest IPO valuation

Jeff Corbin, KCSA Strategic Communications April 01, 2013

KCSA Strategic Communications conducted a survey of attorneys who advised nearly all the major IPOs in 2012 to gauge their thoughts on how the IPO market for 2013 is shaping up.
 

Without inclusion, diversity efforts will never fully mature

April 01, 2013

Later this month, PRWeek and the Council of PR Firms will kick off the third annual Diversity Distinction in PR Awards.
 

Campaign basics remain the same on foreign soil

Ryan Gawn, Stratagem International April 01, 2013

As borders become more porous, identities more mingled, and ideas more diffuse, organizations find themselves communicating with audiences in new regions that are often politically complex, volatile, and at varying stages of development.
 

Why CCOs deserve $1m salaries

April 01, 2013

In the early '90s, an article appeared in a trade publication about the CCO at Time Warner, who at the time was earning more than $1 million annually. It was a stunning revelation.
 

Bushwick by Bus

Margie Fox, Ogilvy Public Relations March 22, 2013

Good PR people need to know what's hot before it cools off, identify what's new while it's still in creative utero, and then find ways to aptly and deftly bring these insights to bear on behalf of clients.
 

Come back AVE, all is forgiven

Tom Coombes, Cognito March 15, 2013

At a time when a lot of industries are under budgetary pressure, the PR sector needs consensus on how to measure its worth. And it needs it soon.
 

Should PR be in charge of reputation?

Alan Towers, TowersGroup March 08, 2013

Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.
 

Blurring the lines in asset management communications

Caroline Harris, Prosek Partners March 08, 2013

It's no secret that the financial services industry has changed, and probably forever.
 

Go home. Go big.

Barby Siegel, Zeno Group March 01, 2013

There has been lots of talk recently about the home front and the home office - and it certainly raises an important issue, one that's close to my heart as a CEO, mother, wife, and daughter. In my opinion, it is possible to both go home and go big - however we define "big" in our lives.
 

The right concerns

March 01, 2013

A few weeks ago I went fishing with my friend Dan. We only caught one fish, but the weather was fine, the lake was beautiful, and as always happens when I happen to spend time with Dan, I came away inspired and enlightened.
 

Rebranding success is not achieved overnight

D'Arcy Rudnay, Comcast March 01, 2013

The past few years have been transformative for Comcast as it acquired and integrated NBCUniversal and dramatically changed its products and customer experience. Today, the company is uniquely positioned at the intersection of media and technology.
 

In a digital world, local media still gold

Tom Reynolds, 2012 Obama for America campaign March 01, 2013

There is no arguing that Tweets and "likes" have dramatically re-shaped the manner and speed in which consumers and voters receive and share information.
 

No news to share? Create news yourself

Gauri Sharma, Lab42 February 22, 2013

"Our client has no news to share." Almost every PR professional has echoed this thought in team meetings while brainstorming how to secure media placements for his or her clients large and small.
 
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