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Guest Column

The economics of engagement

Bob Feldman, PulsePoint Group May 18, 2012

Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.

The rewards and risks of social media engagement

Michael Lasky, Davis & Gilbert May 11, 2012

Social media offers potentially lucrative opportunities for PR agencies.

My ride on the 'Soul Train'

Don Spetner April 01, 2012

I was a Soul Train junkie when I was a kid.

A small bite of the Big Apple

Don Spetner March 01, 2012

I have three words of advice for every aspiring young professional - move to Manhattan.

Stories that must be told

Melissa Waggener Zorkin, Waggener Edstrom Worldwide May 21, 2012

There's an old African adage that says, "For tomorrow belongs to the people who prepare for it today."

Socializing health: stuck between a rock and a hard place

Ame Wadler, Zeno Group May 18, 2012

Consumer brands, politicians, and even b-to-b enterprises are mastering social media.

Always make room for ideas such as Homeless Hotspots

Bernadette Casey April 01, 2012

BBH's Homeless Hotspots effort enlisted about a dozen homeless people to man South by Southwest wearing Homeless Hotspots T-shirts and providing a high-quality connection on 4G devices for a donation.

Linear advertising now looks as old-fashioned as the Masters

May 01, 2012

This year's Masters golf tournament became mired in controversy because one of the three commercial and media partners of the legendary golf tournament, IBM, now has a female CEO.

Comms pros fueling trust's rise in the corporate consciousness

April 01, 2012

Edelman's latest edition of its Trust Barometer predicted it would take the financial industry a decade to reconstruct its reputation following the crisis of 2008-09.