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Guest Column

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

Diversity that fits: lessons from the C-suite

Latraviette Smith May 10, 2013

It's most encouraging when the executives perceived to be "running the business" embrace the challenges of diversity and inclusion.

The upside of getting downgraded

Don Spetner April 25, 2013

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.

Why CCOs deserve $1m salaries

Don Spetner April 01, 2013

In the early '90s, an article appeared in a trade publication about the CCO at Time Warner, who at the time was earning more than $1 million annually. It was a stunning revelation.

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.

Consumers will remember the brands that tackled big issues

Frank Washkuch April 25, 2013

Basketball legend Michael Jordan was once reportedly asked by a friend why he didn't get involved in a North Carolina election involving Jesse Helms, who once tried to block Martin Luther King Jr.'s birthday from becoming a federal holiday. His response: "Republicans buy sneakers, too."

Contributions of PR pioneer, Dan Edelman, are everlasting

February 01, 2013

It was with great sadness that PRWeek learned last month of the death of Daniel Edelman, who passed away at age 92 after a long battle with illness.

Fortune will favor the brave as PR's next generation takes over

January 01, 2013

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.