Guest Column

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.
 

Last: Don Spetner

Never stop swinging

February 01, 2012

I don't know the exact number of speeches I've listened to in my life, but it's a lot.
 

A phone call to remember

January 01, 2012

I read an article recently about the reduction in business phone calls and the prediction that voicemail would soon be extinct.
 

Op-Ed

Selling to the heart: the power of Latino community relations and cause marketing

Roberto Ramos, The Vox Collective February 03, 2012

We have all read the articles about the latest Latino boom triggered by the 2010 US Census.
 

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.
 

PRWeek Column

Penn State still has a lot to learn about navigating a crisis

February 01, 2012

There is a Golden Rule in medicine, first do no harm.
 

Editorial

Ethical missteps of a few are a concern for the entire industry

February 01, 2012

Ethics and PR is a subject that crops up again and again, especially when crises emerge that hit the headlines in the national press and the industry engages in another period of hand-wringing.
 

PR enters 2012 with equal parts caution and optimism

January 01, 2012

If 2009 was a year of recession and 2010 was one of retrenchment, it's fair to say 2011 was a great year for PR and communications.
 
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