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Guest Column

PR walks the walk as it continually evolves

Michael Lasky, Davis & Gilbert June 14, 2013

Some pundits have criticized the PR industry as being too slow to seize opportunities that have resulted from the rise of digital and social communications channels.

Content might be king, but the queen is a better chess piece

Tom Biro, Allison+Partners June 07, 2013

If you're still focused on the number of fans or followers as the priority in 2013, you are missing the point. Big numbers are a good thing. But they're not the only thing.

The joys and pains of a new job

Don Spetner June 01, 2013

I had drinks recently with a friend who is five months into her new position at a Fortune 100 company.

The upside of getting downgraded

Don Spetner April 25, 2013

I've been suffering from frequent flier status withdrawal. It all started four years ago when I achieved global services status with United Airlines, which was no small feat.

Anything goes with athlete endorsers

Arthur Solomon June 14, 2013

So now a bunch of big-name baseball players are under the spotlight because of their alleged use of banned substances provided by an anti-aging clinic.

Talent, not data, is the coffee clients actually need

Michael Young, Access Communications June 14, 2013

This guest column is an agency response to Mark Stouse's recent Op-Ed, "Clients want espresso - not latte - from their agencies."

Factory collapse should spur industry to act responsibly

Bernadette Casey June 01, 2013

The factory collapse in Savar, Bangladesh that killed 1,200 people is not the first incident that highlights the abhorrent conditions of garment factory workers in developing countries, but it is by far the worst.

Contributions of PR pioneer, Dan Edelman, are everlasting

February 01, 2013

It was with great sadness that PRWeek learned last month of the death of Daniel Edelman, who passed away at age 92 after a long battle with illness.

Fortune will favor the brave as PR's next generation takes over

January 01, 2013

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.