Latest Opinions

Generic approach renders multicultural marketing ineffective

Sonja Whitemon March 09, 2010

The book 'Game Change' caused quite a stir when it reported that Senator Harry Reid referred to then Senator Obama as a "light-skinned African American with no Negro dialect, unless he wanted one."
 

Communications pros should have prevented latest round of FDA warnings

March 05, 2010

Sixteen food manufacturers received warning letters from the Food and Drug Administration (FDA) this week for making misleading health claims on food packaging.
 

Pentagon's new embrace of social media is potential 'force multiplier'

Robert Tappan March 05, 2010

Last week, top officials at the Pentagon issued a policy directive allowing US military personnel to use social media tools like Facebook, MySpace, and Twitter on unclassified government computers and networks, no matter what locale they're serving.
 

Relationship-building starts within the community

Julia Hood March 05, 2010

More than a year ago, a new leader to the greater PR world invited me and a senior editor to come into his offices for a meet-and-greet.
 

Wise communicators know there's brilliance in simplicity

Rose Gordon March 01, 2010

Whether crafting a brand tagline or a political platform, communicators have long relied on the power of a simple message.
 

The PR world must include more than "people persons"

Aarti Shah March 01, 2010

In her blog, Dushka Zapata, an EVP at Ogilvy Public Relations, recently - and boldly - announced that she's an introvert.
 

Haiti relief effort helps solidify texting's role as outreach force

Roger Lowe March 01, 2010

The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising.
 

PR must seize opportunities the changing world provides

Margery Kraus March 01, 2010

For the past year, we have been struggling alongside our clients to understand the changed world in which we live.
 

From salaries to social media, the PR industry is being redefined

March 01, 2010

Of all the special reports that PRWeek publishes throughout the year, one of the most popular is the Salary Survey.
 

Making a case for charm school

Don Spetner March 01, 2010

When I was 24 I got sent to Bogota to spend a week with my client, the commercial shipping fleet of Colombia (Flota Mercante Grancolombiana).
 
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