Latest Opinions

Cross-industry coalition would protect ideas in review process

February 05, 2010

PRWeek supports the American Association of Advertising Agencies (4A's) decision to protect its member-agencies' ideas during the pitch process.
 

Frank talk from the CEO benefits everyone

Julia Hood February 05, 2010

This week I had a unique experience. An agency CEO told me he had got it wrong.
 

Avoid employee invasion-of-privacy claims with updated tech guidelines

Michael Lasky February 05, 2010

24/7 is the new (or, in our industry, not so new) 9 to 5. Everyone has Blackberrys or other smartphones - often issued by their employer.
 

The 'Un-millennials' proved us wrong

Marian Salzman February 01, 2010

In 2007, I told '60 Minutes' that millennials, the generation of young people coming of age in the 21st century, could be incorrigible.
 

PR pros have an opportunity to shape social media's future

Scott Monty February 01, 2010

In the coming year, we'll see a number of opportunities that will allow social media to become more aligned with the efforts of PR pros.
 

Experience and intuition form a powerful crisis comms team

Harlan Loeb February 01, 2010

The piercing din of current dialogue about businesses "in crisis" diminishes the meaning of the phrase.
 

Big decisions over a cup of coffee

Don Spetner February 01, 2010

Don Spetner on how Styrofoam cups offer a glimpse into big-company DNA
 

Once predictable, goings-on in PR are a bastion of change

Julia Hood February 01, 2010

Awards season starts soon, with the March 11th PRWeek Awards dinner in New York.
 

Reputations are undermined when honesty isn't the policy

Rose Gordon February 01, 2010

In two recent instances top PR pros outright lied to our reporting staff when asked pointed questions. No, it's not the first time.
 

Business journalism's stock will rise again

John Byrne February 01, 2010

Last year will easily go down as one of the most turbulent ever in journalism.
 
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