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Op-Ed

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.

Cheers and jeers for comms after Boston bombings

Mike Lawrence, Cone Communications May 03, 2013

Here on Boylston Street, our office literally overlooked the story.

Creating an office environment to promote a work-life balance

Liz Kaplow, Kaplow April 25, 2013

My dad, a textile executive and part storyteller, spent many dinner hours entertaining me with anecdotes from his office. He encouraged me to ask questions, talk through problems, and listen.

Consumers will remember the brands that tackled big issues

Frank Washkuch April 25, 2013

Basketball legend Michael Jordan was once reportedly asked by a friend why he didn't get involved in a North Carolina election involving Jesse Helms, who once tried to block Martin Luther King Jr.'s birthday from becoming a federal holiday. His response: "Republicans buy sneakers, too."

How branded content can help reach consumers

Tracy Stokes, Forrester Research April 25, 2013

In the age of the consumer, marketers are struggling to capture the hearts and minds of customers.

The unassuming and awesome intersection of food and music

Alexandra Hynes, 44 Communications April 19, 2013

What it's like telling the story of what we think is the greatest merger of all time: food and music.

Impressions from China's Boao Forum

Margery Kraus, APCO Worldwide April 19, 2013

I recently attended the 13th meeting of the Boao Forum in beautiful Hainan Island in China.

Where is the Hispanic, African-American, or Asian Sheryl Sandberg in PR?

Lauren Wesley Wilson, ColorComm Network April 12, 2013

Sheryl Sandberg. By now you know who she is, you've heard her story, and you have her book. You know the whole shebang, and you've made up your mind whether you like her or not.

All content is not equal

Bob DeFillippo, Prudential Financial April 12, 2013

Tanzina Vega's article, "Sponsoring Articles, Not Just Ads, 'Branded Content' On the Web Mingles With Regular Coverage," in The New York Times, on April 8, serves as yet another wake-up call for the public relations industry that the blurring of the lines between paid and earned media is becoming more and more prevalent.

Increasingly tech-driven PR still needs a human touch

Mark Weiner, Prime Research April 05, 2013

Despite many advances in public relations technology in recent years, the use of technology in PR is nothing new.

What the SEC ruling on disclosure means for IR

Phil Gomes, Edelman April 05, 2013

For years, savvy investor relations professionals have asked, "Why is publishing information on the most open and persistent information resource yet devised — the Web — somehow not considered "good disclosure?'"

Open comms strategy vital to achieve highest IPO valuation

Jeff Corbin, KCSA Strategic Communications April 01, 2013

KCSA Strategic Communications conducted a survey of attorneys who advised nearly all the major IPOs in 2012 to gauge their thoughts on how the IPO market for 2013 is shaping up.

Bushwick by Bus

Margie Fox, Ogilvy Public Relations March 22, 2013

Good PR people need to know what's hot before it cools off, identify what's new while it's still in creative utero, and then find ways to aptly and deftly bring these insights to bear on behalf of clients.

Come back AVE, all is forgiven

Tom Coombes, Cognito March 15, 2013

At a time when a lot of industries are under budgetary pressure, the PR sector needs consensus on how to measure its worth. And it needs it soon.

Should PR be in charge of reputation?

Alan Towers, TowersGroup March 08, 2013

Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.

Blurring the lines in asset management communications

Caroline Harris, Prosek Partners March 08, 2013

It's no secret that the financial services industry has changed, and probably forever.

Go home. Go big.

Barby Siegel, Zeno Group March 01, 2013

There has been lots of talk recently about the home front and the home office - and it certainly raises an important issue, one that's close to my heart as a CEO, mother, wife, and daughter. In my opinion, it is possible to both go home and go big - however we define "big" in our lives.

In a digital world, local media still gold

Tom Reynolds, 2012 Obama for America campaign March 01, 2013

There is no arguing that Tweets and "likes" have dramatically re-shaped the manner and speed in which consumers and voters receive and share information.

No news to share? Create news yourself

Gauri Sharma, Lab42 February 22, 2013

"Our client has no news to share." Almost every PR professional has echoed this thought in team meetings while brainstorming how to secure media placements for his or her clients large and small.

Make business relationships before you need them

David Neff, Neff Associates February 15, 2013

Relationships are at the core of both good public relations and good business in general. We hear this time and time again, but do we practice what we preach?

Six ways smart brands maximize the Super Bowl

Jason Teitler, Burson-Marsteller February 01, 2013

The opportunity to connect with millions of consumers at one time is extremely rare during this age of increasing media fragmentation.

Pre-Super Bowl engagement with fans rewrites the playbook

Lindsay Stein February 01, 2013

The 2012 National Football League championship game is often referred to as the social media Super Bowl because of how active fans were during the game on various platforms.

NHL skating on thin ice with many supporters post lockout

Steve Radick, Cramer-Krasselt February 01, 2013

On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 years.

Best recruitment strategies rely on building relationships

Stephanie Howley, Cohn & Wolfe February 01, 2013

Across industries, the ability to attract and retain talent in new markets continues to be a major area of focus in 2013.

Is 2013 the year for business to get engaged?

Price Floyd, BAE Systems January 25, 2013

By engaged, I mean are you ready to get serious with your relationship with your audience on social media? Are you past the dating phase? And do you think you are ready to handle the commitment of taking it to the next level?

Notre Dame's reputation Hail Mary

Sean Smith, Porter Novelli January 23, 2013

Fans of Notre Dame's sports teams have always believed they had a secret weapon on their side: the luck of the Irish.

Armstrong ignored comms lessons from earlier in his career

Jack Modzelewski, Fleishman-Hillard January 18, 2013

Was it good strategy - legal or otherwise - to put Armstrong together with Oprah, or with any other major media interviewer at this point? I think not.

Mutuality and trust are key to lasting, sustainable relationships

Maril MacDonald, Gagen MacDonald January 01, 2013

In developing Gagen MacDonald's online leadership community, I've interviewed some of the most admired and inspiring executives and business and academic thinkers.