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Op-Ed Articles

Why good corporate deeds go unnoticed

Harvey Radin February 10, 2012

Big companies spend a bundle of money on PR and advertising promoting their good deeds, such as philanthropic giving, but the media seldom feature corporate good-deed news.

Selling to the heart: the power of Latino community relations and cause marketing

Roberto Ramos, The Vox Collective February 03, 2012

We have all read the articles about the latest Latino boom triggered by the 2010 US Census.

Apple's ongoing iPad success is good news for "print media"

Frank Washkuch February 01, 2012

Quarter after quarter, Apple reports financial results that most executives can only marvel at.

Voters should be angry over the level of vitriol in politics today

Elliott Suthers, Spector & Associates February 01, 2012

With the 2012 election cycle in full swing, congressional approval hovers around 9%.

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.

Friends and #trends: The GOP's online opportunities

Sean Spicer, Republican National Committee January 27, 2012

Just as businesses must be responsive to their customers, political organizations must be in tune to their "customers" — the voters, especially those in the grassroots.

Going public: requirements are greater than ever

Claire Koeneman, Hill+Knowlton Strategies January 20, 2012

Despite early signs that the 2011 IPO market might recover, including successful first-day performances from LinkedIn and Angie's List, the year ended flat.

Making CSR relevant and reliable

Kim Sample, Emanate January 13, 2012

For close to 30 years, nonprofits have been the beneficiary of billions of dollars from brands across the globe looking to align themselves with socially responsible initiatives and propel stakeholder consideration and support.