Op-Ed Articles

PR people are now content creators

Mike Smith, Michael Smith Business Development March 29, 2012

In a seemingly never-ending quest for identity, the PR industry is embracing "content creation" as one of its core functionalities.
 

Will Goldman's new PR boss cross the line?

Alan Towers, TowersGroup March 28, 2012

Talk about baptisms of fire! Jake Siewert, Goldman's new global head of corporate communications, was on the job 48 hours when Greg Smith's op-ed heard 'round the world ran in The New York Times.
 

The seven great PR transformations

Matthew Broder, Pitney Bowes March 23, 2012

There's something magical about the number seven. Think about it.
 

Defining PR by changing the world one body at a time

Doug Spong, Carmichael Lynch Spong March 16, 2012

You've heard it said, "If you don't have your health, you don't have anything."
 

PR 3.0: Changing agencies in a changing business world

Margery Kraus, APCO Worldwide March 09, 2012

When the global economy took a turn for the worse, many C-level executives decreased their investments in PR, marketing, and advertising.
 

Overseas factory abuses are a PR nightmare for US companies

Richard Nicolazzo, Nicolazzo & Associates March 02, 2012

Hasn't the time finally come for US corporations to clean up their acts when it comes to overseas supply chain abuses?
 

Agencies need to be clear on what constitutes confidentiality

Hubert Crouch, Crouch & Ramey March 01, 2012

In Weber Shandwick v. Hill+Knowlton Strategies, et al, a former employer sued its ex-employees and new employer over the alleged violation of agreements relating to confidential information and the non-solicitation of clients.
 

FDA's social media guidance gets "likes" for staying broad

Judi Kennedy, Ketchum March 01, 2012

For those seeking clear suggestions on how the pharma industry can engage in social media channels, reading the FDA's recent guide was like searching for a needle in a haystack.
 

Want to communicate with government employees? Go mobile

Don Goldberg, Bluetext February 24, 2012

A game-changing development is quietly taking place within government agencies.
 

Customer service: A big marketing opportunity

Lisa Rosenberg, Euro RSCG Worldwide PR February 17, 2012

I was recently in a car accident, arguably one of life's most awful experiences.
 
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