The days of getting news solely from traditional media forms are past.

This coming holiday season, consumers will have more information about pricing and retailer reputations than ever before.

When our company said that we were a sponsor of the new monument to the Rev. Dr. Martin Luther King on the National Mall in Washington, after years of promoting diversity and inclusion as core corporate values, the responses were overwhelming.

PR professionals are the creators and curators of narratives that engage audiences and shape public perceptions of companies, brands, and issues.

There is a huge difference between having a big idea and actually making that big idea a reality.

Today, CEOs, and the people directly under them, are facing more pressure than ever before, as Rupert Murdoch found out.

Through all of my brand and client assignments, I have never even attempted to cross the line.

The social Web has pushed earned and owned media into the forefront of the marketing conversation.

Corporate responsibility and cause branding are on the top of the agenda for many C-suite executives. The biggest challenge is pinpointing exactly what leaders mean when they use these terms.

The old days of media monitoring involved picking up the daily newspaper while you grabbed a cup of coffee in the morning or having a TV-monitoring service record a segment onto a VHS.