Op-Ed Articles

Creative brands celebrate the latest Facebook transformation

Wendi Leggitt, DKC Connect April 25, 2012

When Facebook comes knocking, brands answer.
 

Digital storytelling will never work without a terrific story

David Krejci, Weber Shandwick April 25, 2012

Search engine optimization, tagging, and our need for something new to chew on produces nouveau terms such as "digital storytelling."
 

Pharma's social media 'Hunger Games'

Peter Pitts, Center for Medicine in the Public Interest April 20, 2012

Last month, at the Pharmaceutical Marketing Research Group Annual National Conference, I participated on "The Coming of Age of Social Media and Healthcare" panel.
 

Saying Buffett 'learned one thing' from Jobs is wrong

Steve Hoechster, Aithent April 20, 2012

When Warren Buffett disclosed his prostate cancer, the pundits from Bloomberg, CNBC, Forbes, Reuters, and Slate, among others, began a harsh comparison.
 

Back to the future: The link between psychology and PR

Jason Winocour, Hunter Public Relations April 13, 2012

As many PR folks know, Edward Bernays was a nephew of Sigmund Freud and spent many summers at his famous uncle's side.
 

What the Trayvon Martin case should teach PR pros

Terri-Nichelle Bradley, Playground Public Relations April 06, 2012

Last week, I was on a call with a girlfriend living in Paris talking about the issues of race here in the States and there in France when she said, "Well at least it looks like blacks at home are finally having their Tea Party moment in Sanford, FL."
 

The secret to new business: puppies

Katy Lachky, Crocs April 06, 2012

As a dog lover and longtime PR practitioner, I've seen the many parallels between the prospect of owning a puppy and how agencies must manage client work.
 

Financial services entities must view authenticity as a key asset

Tim Rumpler, imc2 April 01, 2012

Financial services seems like rocket science to common consumers.
 

More money can cause more problems for political donors

Peter Stanton, Stanton Communications April 01, 2012

We heard a lot about the historical significance of the 2008 presidential election, but this year's campaign is equally so.
 

It's the end of the world as we know it (and I feel fine)

David Richeson, Kaplow Communications March 30, 2012

A year ago, the head of marketing and communications for an iconic American brand told me that the job of communicating with the consumer had changed more in the past three years than it had in the past 30.