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Op-Ed Articles

What the SEC ruling on disclosure means for IR

Phil Gomes, Edelman April 05, 2013

For years, savvy investor relations professionals have asked, "Why is publishing information on the most open and persistent information resource yet devised — the Web — somehow not considered "good disclosure?'"

Open comms strategy vital to achieve highest IPO valuation

Jeff Corbin, KCSA Strategic Communications April 01, 2013

KCSA Strategic Communications conducted a survey of attorneys who advised nearly all the major IPOs in 2012 to gauge their thoughts on how the IPO market for 2013 is shaping up.

Bushwick by Bus

Margie Fox, Ogilvy Public Relations March 22, 2013

Good PR people need to know what's hot before it cools off, identify what's new while it's still in creative utero, and then find ways to aptly and deftly bring these insights to bear on behalf of clients.

Come back AVE, all is forgiven

Tom Coombes, Cognito March 15, 2013

At a time when a lot of industries are under budgetary pressure, the PR sector needs consensus on how to measure its worth. And it needs it soon.

How NASCAR fared after the devastating Daytona 500 Crash

Jason Mitchell, Movement Strategy March 08, 2013

At 4:05 pm EST on Saturday afternoon, Kyle Larson crashed during the Daytona 500 and pieces of his car flew into the stands injuring thirty.

Should PR be in charge of reputation?

Alan Towers, TowersGroup March 08, 2013

Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.

Blurring the lines in asset management communications

Caroline Harris, Prosek Partners March 08, 2013

It's no secret that the financial services industry has changed, and probably forever.

Go home. Go big.

Barby Siegel, Zeno Group March 01, 2013

There has been lots of talk recently about the home front and the home office - and it certainly raises an important issue, one that's close to my heart as a CEO, mother, wife, and daughter. In my opinion, it is possible to both go home and go big - however we define "big" in our lives.

Paid internships ensure PR attracts the best young talent

Francis Ingham, PRCA March 01, 2013

In January, the Public Relations Consultants Association (PRCA), the UK's PR trade body, asked members to join our campaign to end unpaid internships by paying at least the minimum wage to interns.

In a digital world, local media still gold

Tom Reynolds, 2012 Obama for America campaign March 01, 2013

There is no arguing that Tweets and "likes" have dramatically re-shaped the manner and speed in which consumers and voters receive and share information.

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