In the coming year, we'll see a number of opportunities that will allow social media to become more aligned with the efforts of PR pros.

State of the Union speeches rarely contain surprises. They are well-vetted, previewed, and tested ahead of time. If you like the president, you probably liked the speech, and if you don't, you probably didn't.

Although pundits are assuming that an avalanche of corporate money is about to be unleashed on the midterm elections, this reasoning belies the complexity of the decision facing companies on whether and how to engage in the election process.

As the World Economic Forum's annual meeting convenes this week in Davos, Switzerland, the snow-shrouded gathering of business and political leaders, some may find it an easy opportunity to shine a light on the pros and cons of capitalism.

I was in Las Vegas for the 2010 Consumer Electronics Show to speak as a marketing-to-women expert and look for what I'll call "SHElectronics"—products that were developed for, created with or are marketed to women.

All too often, PR agencies "throw out" deliverables—remember the time spent on securing results that meant everything to your client? How are they using it these days?

The Reinvention Economy unfolded in 2009, recasting the rules of the corporate world. Leading brands worked to redefine and reinvent themselves in ways that proffered optimism and illuminated paths out of the dark financial storm.

In the time since I chaired The Arthur Page Society's annual meeting, "Values Under Stress," I have been asked by members of our profession to describe what takeaways I gleaned from the diverse sessions.

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.

Here comes the holiday season, like a Category 5 hurricane about to make landfall.