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Op-Ed Articles
PR pros have an opportunity to shape social media's future
Scott Monty February 01, 2010
In the coming year, we'll see a number of opportunities that will allow social media to become more aligned with the efforts of PR pros.
Obama's address carries a message for every bias
Don Goldberg January 28, 2010
State of the Union speeches rarely contain surprises. They are well-vetted, previewed, and tested ahead of time. If you like the president, you probably liked the speech, and if you don't, you probably didn't.
Navigating the new world of corporate political spending
Arik Ben-Zvi January 27, 2010
Although pundits are assuming that an avalanche of corporate money is about to be unleashed on the midterm elections, this reasoning belies the complexity of the decision facing companies on whether and how to engage in the election process.
Davos challenges our view of a 'stakeholder'
Rob Flaherty January 25, 2010
As the World Economic Forum's annual meeting convenes this week in Davos, Switzerland, the snow-shrouded gathering of business and political leaders, some may find it an easy opportunity to shine a light on the pros and cons of capitalism.
CES 2010: Welcome to the world's largest man cave
Kelley Skoloda January 11, 2010
I was in Las Vegas for the 2010 Consumer Electronics Show to speak as a marketing-to-women expert and look for what I'll call "SHElectronics"—products that were developed for, created with or are marketed to women.
Increase results by 'merchandising' existing client content
Michael Shmarak January 08, 2010
All too often, PR agencies "throw out" deliverables—remember the time spent on securing results that meant everything to your client? How are they using it these days?
In the Reinvention Economy, creativity is currency of choice
Billee Howard January 01, 2010
The Reinvention Economy unfolded in 2009, recasting the rules of the corporate world. Leading brands worked to redefine and reinvent themselves in ways that proffered optimism and illuminated paths out of the dark financial storm.
Sense of self helps companies emerge from times of struggle
Ray Jordan January 01, 2010
In the time since I chaired The Arthur Page Society's annual meeting, "Values Under Stress," I have been asked by members of our profession to describe what takeaways I gleaned from the diverse sessions.
Companies should wade into the climate fight
Sheila Gruber McLean December 11, 2009
The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
Nobody wants a bleak holiday season
Lisa Rosenberg December 04, 2009
Here comes the holiday season, like a Category 5 hurricane about to make landfall.
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