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Op-Ed Articles

How agencies can leverage change by being flexible

Dave Johnson, Marketwired May 23, 2013

I'm not a marketing professional, but I get to work with the brightest agencies around, which gives me a unique vantage point as an industry shift takes place.

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.

Cheers and jeers for comms after Boston bombings

Mike Lawrence, Cone Communications May 03, 2013

Here on Boylston Street, our office literally overlooked the story.

Creating an office environment to promote a work-life balance

Liz Kaplow, Kaplow April 25, 2013

My dad, a textile executive and part storyteller, spent many dinner hours entertaining me with anecdotes from his office. He encouraged me to ask questions, talk through problems, and listen.

The unassuming and awesome intersection of food and music

Alexandra Hynes, 44 Communications April 19, 2013

What it's like telling the story of what we think is the greatest merger of all time: food and music.

Impressions from China's Boao Forum

Margery Kraus, APCO Worldwide April 19, 2013

I recently attended the 13th meeting of the Boao Forum in beautiful Hainan Island in China.

Lessons from the Iron Lady

Marina Hines Mortimer, Mortimer Media Group April 15, 2013

Bullying Victorian school mistress or narcissistic diva? Future business leaders might wrongly conclude that both these caricatures capture the management style of Margaret Thatcher, the former British prime minister who died last week in London at age 87.

Where is the Hispanic, African-American, or Asian Sheryl Sandberg in PR?

Lauren Wesley Wilson, ColorComm Network April 12, 2013

Sheryl Sandberg. By now you know who she is, you've heard her story, and you have her book. You know the whole shebang, and you've made up your mind whether you like her or not.

All content is not equal

Bob DeFillippo, Prudential Financial April 12, 2013

Tanzina Vega's article, "Sponsoring Articles, Not Just Ads, 'Branded Content' On the Web Mingles With Regular Coverage," in The New York Times, on April 8, serves as yet another wake-up call for the public relations industry that the blurring of the lines between paid and earned media is becoming more and more prevalent.

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