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Op-Ed Articles

Talent, not data, is the coffee clients actually need

Michael Young, Access Communications June 14, 2013

This guest column is an agency response to Mark Stouse's recent Op-Ed, "Clients want espresso - not latte - from their agencies."

Anything goes with athlete endorsers

Arthur Solomon June 14, 2013

So now a bunch of big-name baseball players are under the spotlight because of their alleged use of banned substances provided by an anti-aging clinic.

As social media goes mainstream, executives need to stay on message

Steven Bodakowski, Prosek Partners June 07, 2013

When it comes to the internet and social media, some things never die. Just ask Abercrombie & Fitch CEO Mike Jeffries. It wasn't what he said today that hurt the brand; it was what he said seven years ago.

Clients want espresso - not latte - from their agencies

Mark Stouse, BMC Software June 01, 2013

BMC Software recently conducted a search for a new global agency.

Selling the sabbatical

Phil Carpenter, Allison+Partners May 31, 2013

Last summer, I had an entire paid month off. It was delicious. Our firm offers sabbaticals to team members to mark their five-year anniversaries.

How agencies can leverage change by being flexible

Dave Johnson, Marketwired May 23, 2013

I'm not a marketing professional, but I get to work with the brightest agencies around, which gives me a unique vantage point as an industry shift takes place.

PR's opportunities, and risks, are huge

Mark Nardone, PAN Communications May 10, 2013

I'm going to come right out and say it. I'm worried about our profession.

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.

Cheers and jeers for comms after Boston bombings

Mike Lawrence, Cone Communications May 03, 2013

Here on Boylston Street, our office literally overlooked the story.

Creating an office environment to promote a work-life balance

Liz Kaplow, Kaplow April 25, 2013

My dad, a textile executive and part storyteller, spent many dinner hours entertaining me with anecdotes from his office. He encouraged me to ask questions, talk through problems, and listen.

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