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Journalist Q&A: Alan Murray, The Wall Street Journal

Steve Barrett April 18, 2012

Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.

Abine names RF|Binder first PR agency of record

Lindsay Stein April 10, 2012

BOSTON: Online privacy technology provider Abine has selected RF|Binder Partners as its first PR AOR following an RFP.

Fans compete to spend a day with the Stanley Cup

Lindsay Stein March 30, 2012

RIVERWOODS, IL: Discover Financial Services and the National Hockey League have launched the second annual "Day with the Cup" social media contest.

Journalist Q&A: Ben Smith, BuzzFeed

Emory Sullivan March 01, 2012

Ben Smith, who has been editor-in-chief of BuzzFeed since January 1, talks to Emory Sullivan about staffing up and the site's new focus on original content and breaking news.

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.

New stories will be told amid evolution of content sharing

You Mon Tsang, Vocus January 01, 2012

Modern best practice has storytellers - PR pros and marketers - focused on expanding beyond traditional press coverage with search optimization and sharing through social media.

Target engages fans with online magazine

Lindsay Stein December 01, 2011

MINNEAPOLIS: Target is leveraging its newly launched A Bullseye View online magazine to engage consumers throughout the holiday season.

Netflix split fails to convince

Lindsay Stein September 19, 2011

Sunday night, Reed Hastings, the CEO of Netflix, apologized in a letter posted on the Netflix website about the way he communicated the company's price changes this summer.

Michigan children's hospital launches interactive work

Lindsay Stein September 02, 2011

ANN ARBOR, MI: The University of Michigan Health System kicked off an integrated campaign to create awareness about the opening of its C.S. Mott Children's Hospital.

Adidas launches integrated back-to-school campaign

Lindsay Stein August 11, 2011

PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.

Dealer.com hires new marketing VP

Emory Sullivan August 10, 2011

BURLINGTON, VT: Eliza Kelly has been named VP of marketing for Dealer.com.

Timberland aims for transparency with new CSR portal

Lindsay Stein August 02, 2011

STRATHAM, NH: Timberland has launched a new corporate social responsibility (CSR) communications portal in an effort to keep an open dialogue with consumers and stakeholders.

AmEx continues mobile push with Verizon deal

Beth Krietsch August 02, 2011

NEW YORK: Adding to a recent string of partnerships in the mobile and social media spaces, American Express has partnered with Verizon Wireless to provide a new digital service offering.

Dating websites form plans to make a lasting impression

Jason Shuffler March 01, 2011

In many ways, it seems the story of online dating sites should tell itself.

Microsite turns ServiceMax into an information leader

Jason Shuffler March 01, 2011

Recognizing a void in industry leadership, field service management applications company ServiceMax set out to develop a digital platform to promote industry education and collaboration with a unified media stage.

Multi-platform service is all about the right connections

March 01, 2011

By now the conversation on social media is less about what it is and much more about how it can be used.

Horn Group announces three consumer tech accounts

Jason Shuffler November 09, 2010

SAN FRANCISCO: Tech and digital PR agency Horn Group announced three new consumer technology clients.

Justifying an increase in your 2011 comms budget

September 06, 2010

Back-to-school time also means budget planning time at work. Thanks to the constant evolution of digital communications, you actually have reasons to ask for more money in 2011.

Startup unveils JungleBuzz

Jason Shuffler August 31, 2010

SAN FRANCISCO: On-demand PR startup PRServiceBureau.com is launching JungleBuzz, an online aggregation of communications outsource tools.

GSK launches flu site

Jaimy Lee August 26, 2010

PHILADELPHIA: GlaxoSmithKline launched a new website, www.refusetheflu.com, to support its seasonal flu effort.

Essence in race controversy over new fashion director

Kimberly Maul July 28, 2010

Essence magazine is in the midst of an online controversy after hiring its new fashion director Ellianna Placas.

Online brand success tied to consumer engagement

Ari Goldstein July 23, 2010

Successful PR campaigns require a well-planned, multi-tiered strategy that is innovative and engaging.

Online shoe boutique hires Morris & King as AOR

Kimberly Maul May 18, 2010

NEW YORK: Scarpasa, a new online shoe boutique, hired Morris & King Company as PR AOR.

'40 Days of Water' goes online

Tanya Lewis May 14, 2010

Nonprofit Blood Water Mission (BWM) was founded in 2005 by the band Jars of Clay to help fight the HIV/AIDS and water crises in Africa.

Social Media Week: Social media marketing and millennials

Kimberly Maul February 05, 2010

I went back to college Friday morning at a social media week event with seven students who have an interest in media and online engagement.

Animal Planet shares plans for Vegas snake stunt

Kimberly Maul January 13, 2010

In our January Launch Pad, I wrote about Animal Planet's new show, Wild Recon, which debuted on January 4, and the network released more details about an upcoming PR stunt.