online marketing

Obama 'Truth Team' gets aggressive

Virgil Dickson February 13, 2012

In an effort to take greater control of his reputation, President Barack Obama's reelection campaign will recruit 2 million supporters to make sure information disseminated to the public is accurate.

Ticketfly to commence agency search

Lindsay Stein October 17, 2011

SAN FRANCISCO: Ticketfly is planning to release an RFP seeking a new agency in about two weeks.

Network Solutions strikes the right balance with 'Go Granny'

Tanya Lewis June 01, 2011

Network Solutions, an online services company providing domain names and online marketing, positions itself as a partner for small businesses.

Dating websites form plans to make a lasting impression

Jason Shuffler March 01, 2011

In many ways, it seems the story of online dating sites should tell itself.

Kmart touts online programs, new lines

Alexandra Bruell, Kimberly Maul October 05, 2010

HOFFMAN ESTATES, IL: Kmart is focusing on a new in-store pick-up program, doing social media and online outreach, and raising awareness for its new Casa Cristina line, all leading up to the holiday season this year.

Rise of social games prompts comms to adjust its strategy

Jason Shuffler October 01, 2010

In July, the Walt Disney Company paid up to $763 million for Playdom, the Mountain View, CA-based social game developer, far more than the roughly $400 million Electronic Arts paid for London-based Playfish in 2009.

FTC says Reverb engaged in deceptive advertising

Jaimy Lee August 27, 2010

The Federal Trade Commission said Reverb Communications, a PR agency that works with video game developers and was charged with planting positive reviews of client products, must take down related comments still found online.

Google: Nexus One promoted mostly through online advertising

Aarti Shah January 13, 2010

Last week, Google launched its "superphone" Nexus One to much fanfare.

Online grassroots initiatives continue to accrue supporters

Jaimy Lee January 01, 2010

Much attention during the 2008 presidential election focused on how President Barack Obama leveraged the Web and online organizing during his campaign.

Org Chart: SanDisk aligns comms to better reflect its image

Erica Iacono December 01, 2009

When Ryan Donovan, senior director of corporate communications, brand, and Web, came to SanDisk from HP more than a year ago, he was faced with revamping the way it executed communications.

Marketing your book on the Web

Kimberly Maul March 19, 2009

On Wednesday evening, I attended a panel on online marketing for books. The NYC Chapter of the Women's National Book Association hosted Getting the...