A growing focus on food, cooking, and food issues has led to an active online food community, which includes everything from celebrity chefs promoting themselves on Twitter to amateur food criticism,
says BusinessWeek.
The story goes on to provide some statistics to illustrate the impact of this online community. BlogHer will host its first food conference in September as food sites bring in "30% of the network's 15 million monthly unique visitors" and 1.3 million people have started following Martha Stewart on Twitter this summer.
The interest in all things food has allowed industry stars like Anthony Bourdain and Rachael Ray to use food mediums, like blogs or Twitter profiles, to share other items that can further their individual brands.