Corporate

New stakeholder demands fuel need for integrated reporting

More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.
 

CEO Q&A: Jim Evans, Brand USA (Extended)

Brand USA president and CEO Jim Evans talks to Bernadette Casey about the nation's first integrated campaign to boost travel to the US
 

Small comms team produces a sizable impact for MSNBC

MSNBC was busy in 2011, launching five shows and a blog.
 

Marketing

Target uses detailed roadmap to cross border into Canada

In spring 2013, Target makes its first international retail expansion, opening 125 to 135 stores across Canada.
 
Inside the Mix

Discover goes to school with money management lessons

At the start of February, Discover Financial Services began a five-year, $10 million journey to educate US high school students on money management.
 

CMO Q&A: Janet Roberts, Syniverse (Extended)

Syniverse CMO Janet Roberts speaks with Lindsay Stein about helping mobile, cable, and Internet providers succeed with customers.
 

Public Affairs

PR pros' influence increases in Washington policy debate

Many lobbying groups reported flat or negative revenues in 2011, a far cry from the double-digit growth they experienced in the mid-2000s.
 
Public Affairs Commentary

When the Internet went dark, a light shone on the power of a unified public

When dawn broke on January 18, 2012, conventional wisdom held that two legislative threats to regulate the Internet - SOPA and PIPA - would easily win Congressional approval.
 

DC Influencer: Ellen Davis, National Retail Federation

Ellen Davis, VP of the National Retail Federation, talks to Virgil Dickson about the organization's key role in bolstering the US economy.
 

Digital

Brands increasingly get in on the game to reach consumers

As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.
 
Digital Campaign of the Month

Public "likes" P&G's effort to provide clean drinking water

Procter & Gamble launched a Facebook-focused effort to engage a wider audience over social media and share stories of people affected by its Children's Safe Drinking Water program, the company's seven-year-old nonprofit initiative.
 
Domains

Facebook users find common ground with new iPhone app

By combining Facebook and location-based data, the iPhone app Highlight aims to connect individuals who have things in common.
 

Media

Utah destinations and 'The Bachelor' form a solid union

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.
 

Journalist Q&A: Alan Murray, The Wall Street Journal

Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.
 
Fact File

AP seeks to bring a bit of order to online news world

The Associated Press filed suit against news aggregator Meltwater News for copyright infringement accusing it of being a "parasitic distribution service that competes directly with traditional news sources without paying license fees to cover the costs of creating those stories."