Corporate

Scandals teach schools some vital lessons in crisis comms

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.
 

CEO Q&A: Dae Mellencamp, Vimeo

Dae Mellencamp, CEO of video-sharing website Vimeo, speaks with Danielle Drolet about addressing the needs of today's content creators.
 

Comms additions help Kia showcase its design, tech prowess

Just five years ago, the public viewed Kia as simply a value brand.
 

Marketing

Outreach efforts mature to appeal to an older audience

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.
 
Inside the Mix

Mexico drives tourism with humor and hidden cameras

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.
 

CMO Q&A: Jill Balis, WhaleShark Media

WhaleShark Media marketing SVP Jill Balis talks to Lindsay Stein about the online coupon company's digital initiatives and focus on ROI.
 

Public Affairs

Armed forces deploy plan to buoy veterans' job prospects

In lieu of a formal campaign, the armed forces have turned to guerilla communications tactics to highlight the employment needs of veterans.
 
Public Affairs Commentary

Comms preparedness will maneuver employees through healthcare reform

Despite uncertainty about the fate of affordable care, the time is now for companies to prepare for health reform.
 

DC Influencer: Rachna Choudhry, Popvox

Rachna Choudhry, cofounder and CMO of Popvox, highlights how the advocacy website amplifies the public's message to Congress.
 

Digital

Brands inspire consumers to take part in creative process

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.
 
Digital Campaign of the Month

Innovation inspires Consumer Electronics Association effort

To highlight innovation's key role in the economy and to further engage Americans in policies relating to innovation that effect the electronics sector and the economy, the Consumer Electronics Association introduced its "declaration of innovation."
 
Domains

Service helps Twitter users understand their audience

Schmap, a location technology service provider, launched Know Your Followers to provide Twitter users with more information about their audience.
 

Media

New surgical product gets a healthy boost from 'Forbes'

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.
 

Journalist Q&A: Matthew Breen, The Advocate

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.
 
Fact File

Lifestyle glossy print titles still possess comms appeal

Eighteen bridal magazines shut down in 2011, making it the hardest-hit glossy print category for the year.