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Corporate

CSR moves from planting trees to credible strategies

A survey by Cone Communications revealed 86% of consumers wanted companies to tell them more about results of CSR efforts, while 55% did not understand the impact of buying products from companies that claimed to be socially responsible.
 

CEO Q&A: Jon Oringer, Shutterstock

CEO of Shutterstock, Jon Oringer, talks to Brittaney Kiefer about the turning point in video production and content-creation opportunities.
 

Org Chart: Social media assists financial services firm with outreach efforts

Financial services company Northwestern Mutual was previously known as a quiet company, says Kimberley Goode, VP of communications and corporate affairs.
 

Marketing

Campus students targeted with meaningful campaigns

College students are a diverse set of consumers many brands want to engage, particularly those on campus, but in order to stand out marketers have to go beyond promotional programs to make brands relevant.
 
Inside the Mix

Ad Council helps kids and parents stand up to bullies

In October, the Ad Council launched a campaign to help parents talk to their children about bullying.
 

CMO Q&A: Stacy Martinet, Mashable

Mashable CMO Stacy Martinet talks to Lindsay Stein about how the brand is using its website to further engage the connected generation.
 

Public Affairs

Organizers high on effort to legalize pot

Wafts of pungent smoke and insatiable appetites are about to become more common in Colorado and Washington now that recreational use of marijuana has been legalized in some instances.
 
Public Affairs Commentary

Digital, local movement ensures candidates 'Don't Forget Education'

Chances are if you have heard of the College Board, you know us as "the SAT guys." While standardized tests are an important part of what we do, they are not the only thing.
 

DC Influencer: Larry Hausner, American Diabetes Association

Larry Hausner, CEO, American Diabetes Association, talks about effectively using social media and imagery to increase awareness.
 

Digital

What brands need to do to ensure that consumers .care

After investing substantial sums to incorporate brand names in generic top-level domains, (gTLDs) marketers could finally debut their new digital assets as early as this summer.
 
Digital Campaign of the Month

Facebook initiative attracts fresh faces to St. Ives brand

While St. Ives is known for its apricot scrub, parent company Unilever needed to raise awareness of the product benefits of the line and build on the brand's freshness equity.
 
Domains

New contest application uses photos to share stories

Wishpond's photo-contest app allows brands to easily create and share photos across social networks and websites and engage users with content.
 

Media

Diane Sawyer segment helps lead conversation for project

The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected.
 

Journalist Q&A: Martin Dickson, Financial Times

Martin Dickson, US managing editor of the Financial Times, talks to Brittaney Kiefer about the importance of expanding its digital readership and maintaining a worldwide presence.
 
Fact File

Companies Tout the success of short-form social videos

The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news.
 
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