Olympics

Tokyo 2020 Olympic committee taps Weber

Lindsay Stein May 25, 2012

NEW YORK: The Tokyo 2020 Olympic and Paralympic Summer Games Bid Committee has named Weber Shandwick its global agency for communications support.

US Olympic Committee 'raises the flag' for Team USA

Lindsay Stein April 18, 2012

COLORADO SPRINGS, CO: The US Olympic Committee has launched a campaign with Cohn & Wolfe to support American Olympic and Paralympic athletes competing in the Summer Games in London.

Ketchum extends Brazil offer to sports, entertainment

Lindsay Stein March 22, 2012

SÃO PAULO, BRAZIL: Ketchum has launched sports and entertainment marketing in its Brazil office, its first global expansion of the practice.

Aqua Lung taps Formula as agency partner

Lindsay Stein March 19, 2012

VISTA, CA: Diving equipment manufacturer Aqua Lung has selected Formula PR as its agency partner to increase national brand awareness.

McDonald's to host Olympics webcast

Lindsay Stein July 06, 2011

OAK BROOK, IL: With the McDonald's London 2012 Olympic Games a year away, the fast food giant has decided to host a live global media webcast on July 20 to explain its sponsorship campaign.

Olympics maintain unrivaled status in the branding arena

Michelle Lodge July 01, 2011

As the world's highest-profile sporting event, the Olympics' appeal still resonates with partners and sponsors.

Former Nike comms exec to join Canadian Olympic Committee

Danielle Drolet June 09, 2011

TORONTO: The Canadian Olympic Committee appointed Derek Kent to the newly created role of executive director of corporate and brand communications, effective July 18.

CMO Q&A: Tony Pace, Subway

February 01, 2011

Subway CMO Tony Pace talks to Alexandra Bruell about social media, the 2012 Summer Olympics, and the brand's relationship with Jared Fogle

The most interesting line in a certain famous golfer's appearance 10 days ago was when he noted that his wife told him that his "real apology to her will not come in the form of words; it will come from my behavior over time."

Olympics' end just the beginning of athlete marketing

Kimberly Maul February 26, 2010

The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.

US Speedskating hopes spotlight remains after Olympics

Kimberly Maul February 23, 2010

FARGO, ND: US Speedskating hopes to build interest in the sport and increase its membership through a social media campaign around this year's Winter Olympic Games.

Post Beijing, Games remain attractive venue for brands

February 01, 2010

With the 2010 Winter Olympics set to begin February 12 in Vancouver, several major sponsors are leveraging their affiliation with the iconic Games in communications efforts.

McDonalds drums up excitement for Winter Games

Kimberly Maul January 11, 2010

McDonald's hosted a webcast January 11 to explain its programs and sponsorship of the upcoming Vancouver 2010 Olympic Winter Games.

Tourism BC leverages Olympic attention

Chris Daniels December 17, 2009

VANCOUVER: Host cities for the Olympics are given a rare global spotlight that few let go to waste, and British Columbia is no different.

Coke employees blog from Beijing Games

Rose Gordon August 08, 2008

It's no surprise that Coca-Cola, as a long-time sponsor of the Olympics, created a massive PR, advertising, and marketing campaign when the Games made a...

Vancouver and London? Yes. Beijing? Not so much.

Tonya Garcia July 01, 2008

Harris Interactive released the results of a study they've conducted that finds the majority of Americans and nearly half of Canadians are not interested...