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 Olympics

SportAccord teams up with Burson

March 19, 2013

LAUSANNE, SWITZERLAND: SportAccord, the international organization that represents Olympic and non-Olympic sports federations, has formed a strategic partnership with Burson-Marsteller.
 

Sport England builds roster to inspire Olympic legacy

Loulla-Mae Eleftheriou-Smith, PRWeek UK March 13, 2013

A £1 billion (approximately $1.5 billion) project to build a lasting Olympic legacy across the UK is hunting for communications help.
 

Video: Sandra Carreon-John, M&C Saatchi PR

February 22, 2013

PRWeek corporate reporter Brittaney Kiefer sits down with Sandra Carreon-John, SVP and partner at M&C Saatchi PR, to discuss the agency's US Olympic Committee account win and sports marketing trends.
 

Olympic comms chief Brock-Doyle to join Chime

Daniel Farey-Jones, PRWeek UK February 14, 2013

Jackie Brock-Doyle, the communications chief of the London Organizing Committee of the Olympic and Paralympic Games, has told PRWeek UK that she will focus on international expansion after being named CEO of Good Relations Group.
 

'Underdog' M&C Saatchi wins Olympic Committee AOR

January 14, 2013

COLORADO SPRINGS, CO: The US Olympic Committee has hired M&C Saatchi PR as its PR AOR.
 

VisitBritain hands top marketing job to Croft

Loulla-Mae Eleftheriou-Smith, Marketing November 26, 2012

VisitBritain has promoted Joss Croft to director of marketing with the goal of driving the UK's global profile and building on the success of 2012.
 

Brand values at the Olympics

JJ Carter, Fleishman-Hillard August 10, 2012

For those of us who transact in brand value related to the Olympics, the biggest winner may not be a traditional consumer brand at all, but "Brand GB" - Great Britain itself.
 

Turning laps into legacy: Phelps' next challenge

JJ Carter, Fleishman-Hillard August 08, 2012

As swimming gives way to athletics at the London 2012 Olympic Games, the one story that has captured the world's imagination is the conclusion of Michael Phelps' Olympic career.
 

The Olympics represent the height of storytelling

August 03, 2012

Let's turn our attention away from PR agencies and, instead, consider The Greatest Show on Earth: or The Olympics as it is better known.
 

The PR Week - August 3, 2012

, , August 03, 2012

This week, Steve Barrett, Bernadette Casey, and Gideon Fidelzeid discuss NBC's coverage of the Olympics; the continued spotlight on Chick-fil-A's anti-gay marriage stance; the 2012 presidential candidates; and more.
 

The competitiveness of Olympic advertising

Susan Bean, Marina Maher Communications August 03, 2012

I've been on assignment in London for a week now and while most of the world's attention is on the athletes, I've had my eye on another competition: what Olympic sponsors are doing to win the hearts and minds of consumers.
 

Why should I care about "the first social Olympics"? Here are 79 million reasons

Susan Bean, Marina Maher Communications August 01, 2012

By now, unless you've turned off all of your electronic devices and news feeds, you're probably sick of hearing that the Games of the XXX Olympiad are the first "Social Olympics."
 

First impressions of the London Olympics

Susan Bean, Marina Maher Communications July 30, 2012

Susan Bean, EVP of Marina Maher Communications' Creative Catalyst Group, is on assignment in London for the Olympic Games. Here she reports on first impressions after her first week on the ground.
 

Video: Bret Werner, Catalyst Public Relations

July 27, 2012

Bret Werner, managing partner of Catalyst Public Relations, speaks with PRWeek news editor Frank Washkuch about social media, branding, and athletes' stories at the London Olympic Games.
 

The Olympic Games' missed PR opportunity

Sandra Stahl, Jacobstahl July 25, 2012

The Summer Olympics buzz has been building for months. Now that we're less than a week away, I'm as jazzed as the next person to watch amazing displays of athletic prowess. This year, I also can't help thinking about the missed PR opportunity.
 

Marketers use on-the-ground events to show Olympic spirit

July 20, 2012

Brands are using the 2012 Olympic Games in London as a platform to embrace consumers' "always on" mentality through a mix of music, social media, and grassroots events.
 

London 2012 could shape how we interact with events

Chris Robichaud, PMK-BNC. July 01, 2012

More than perhaps any time before, London 2012 will stand at the confluence of a vast array of media.
 

Sports Roundtable: Games changers

June 01, 2012

Leading communicators gathered in New York at this Catalyst Public Relations-hosted roundtable to discuss how - no matter the sport - the rules of engagement and influence continually evolve.
 

Tokyo 2020 Olympic committee taps Weber

May 25, 2012

NEW YORK: The Tokyo 2020 Olympic and Paralympic Summer Games Bid Committee has named Weber Shandwick its global agency for communications support.
 

US Olympic Committee 'raises the flag' for Team USA

April 18, 2012

COLORADO SPRINGS, CO: The US Olympic Committee has launched a campaign with Cohn & Wolfe to support American Olympic and Paralympic athletes competing in the Summer Games in London.
 

Ketchum extends Brazil offer to sports, entertainment

March 22, 2012

SÃO PAULO, BRAZIL: Ketchum has launched sports and entertainment marketing in its Brazil office, its first global expansion of the practice.
 

Aqua Lung taps Formula as agency partner

March 19, 2012

VISTA, CA: Diving equipment manufacturer Aqua Lung has selected Formula PR as its agency partner to increase national brand awareness.
 

McDonald's to host Olympics webcast

July 06, 2011

OAK BROOK, IL: With the McDonald's London 2012 Olympic Games a year away, the fast food giant has decided to host a live global media webcast on July 20 to explain its sponsorship campaign.
 

Olympics maintain unrivaled status in the branding arena

Michelle Lodge July 01, 2011

As the world's highest-profile sporting event, the Olympics' appeal still resonates with partners and sponsors.
 

Former Nike comms exec to join Canadian Olympic Committee

June 09, 2011

TORONTO: The Canadian Olympic Committee appointed Derek Kent to the newly created role of executive director of corporate and brand communications, effective July 18.
 

CMO Q&A: Tony Pace, Subway

February 01, 2011

Subway CMO Tony Pace talks to Alexandra Bruell about social media, the 2012 Summer Olympics, and the brand's relationship with Jared Fogle
 

Show me the evidence

Rob Flaherty March 01, 2010

The most interesting line in a certain famous golfer's appearance 10 days ago was when he noted that his wife told him that his "real apology to her will not come in the form of words; it will come from my behavior over time."
 

Olympics' end just the beginning of athlete marketing

February 26, 2010

The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.
 

US Speedskating hopes spotlight remains after Olympics

February 23, 2010

FARGO, ND: US Speedskating hopes to build interest in the sport and increase its membership through a social media campaign around this year's Winter Olympic Games.
 

Post Beijing, Games remain attractive venue for brands

February 01, 2010

With the 2010 Winter Olympics set to begin February 12 in Vancouver, several major sponsors are leveraging their affiliation with the iconic Games in communications efforts.
 
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