Interesting news out of the UK, from our sister publication PRWeek UK


Ogilvy is setting up a new ‘digital influence' unit in the UK, building on its US model.

[SNIP]
Ogilvy Europe head of broadcast and digital influence Chris Foulerton: ‘We’d go as far as to say that in due course clients need to be putting up to 30 per cent of their comms budget into digital media.’