Annual flu campaigns kick off every fall (here is the 2008 CDC campaign) but, according to news reports, this year's campaign may take on a new element.

The Obama Administration is reportedly considering adding two vaccinations that would fight swine flu (H1N1 virus) to the traditional seasonal flu shot that is encouraged in the fall.

Experts are working with the administration production, testing, tracking, and, most important for communications professionals, how to educate the public.