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Nutrition

Vega selects MWW as North American AOR

Lindsay Stein April 09, 2013

LOS ANGELES: Health and sports product manufacturer Vega has hired MWW as its AOR for North America after an informal review.

Morinda taps Carmichael Lynch Spong as AOR

Lindsay Stein April 09, 2013

PROVO, UT: Bioactive product manufacturer and marketer Morinda has selected Carmichael Lynch Spong as its AOR following a competitive review.

Healthy sweetener campaign highlights Truvia's benefits

Lindsay Stein December 01, 2012

Truvia, the natural zero-calorie sweetener - which is developed and sold by Cargill - kicked off a campaign at the end of September promoting the brand's natural source of sweetness, the stevia plant.

Hass Avocado Board taps CRT/tanaka as AOR

Lindsay Stein November 20, 2012

IRVINE, CA: The Hass Avocado Board has selected CRT/tanaka as its AOR after a competitive RFP to work on a strategic PR program.

Balance Bar selects 360 PR to create national campaign

Lindsay Stein November 01, 2012

VALHALLA, NY: Balance Bar, an energy and nutrition bar maker, has selected 360 Public Relations as its PR AOR following an RFP.

Nutrition and healthy choices on the menu for McDonald's

Tanya Lewis November 01, 2012

McDonald's NY Tri-State Area Owners/Operators Association and MWW Group, its longstanding AOR, launched a campaign on March 27 to drive nutrition education in New York, Connecticut, and New Jersey communities.

Monetary gains for healthier choices send wrong message

Lindsay Stein November 01, 2012

When I moved to New York City, I was thrilled to see calorie counts on every menu. It saved me the time of having to look up the nutritional information on my phone.

Food & Nutrition Roundtable: Essential ingredients

Gideon Fidelzeid November 01, 2012

Can you balance nutrition and taste in outreach? How do you talk sustainability? Sector leaders gathered in Minneapolis to cover these issues and more at the Carmichael Lynch Spong-hosted roundtable.

Popcorn, Indiana selects Formula as AOR

Lindsay Stein October 17, 2012

ENGLEWOOD, NJ: Whole grain snack company Popcorn, Indiana has named Formula PR its AOR following a competitive RFP.

Beverage industry fights back with Calories Count

Lindsay Stein October 09, 2012

After facing increasing pressure to help fight obesity by lowering or eliminating sugar in its drinks, beverage companies are fighting back with a campaign to prove their allegiance to healthy lifestyle choices.

Post launches social campaign to elevate brand

Lindsay Stein August 20, 2012

PARSIPPANY, NJ: Post Foods has launched a social media campaign to engage consumers and make its corporate name a better known brand after its February spin off.

KeVita selects Blaze as first agency partner

Lindsay Stein August 17, 2012

LOS ANGELES: Organic probiotic drink manufacturer KeVita has selected Blaze PR as its first PR agency partner following an RFP.

Panera creates educational social gaming platform

Lindsay Stein June 29, 2012

ST. LOUIS: Panera Bread has stepped into the social gaming space by launching a microsite to engage consumers and offer healthy eating tips.

Kraft pitches breakfast biscuits to US consumers

Lindsay Stein February 03, 2012

NORTHFIELD, IL: Kraft Foods is launching its belVita Breakfast Biscuits in the US by promoting them as a new morning concept for American consumers.

Atkins taps MWW as AOR

Lindsay Stein January 31, 2012

DENVER: Weight-loss company Atkins Nutritionals has selected MWW Group as its AOR to re-educate consumers about its low-carbohydrate food program.

Wholly Guacamole drives nutritional messaging

Tanya Lewis January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.

Shuttle provides access to better nutrition, healthcare

Tanya Lewis January 06, 2012

Molina Healthcare launched its first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.

GNC searching for agency to bolster consumer outreach

Lindsay Stein November 21, 2011

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.

Barilla expands nutrition efforts to the US

Lindsay Stein October 27, 2011

PARMA, ITALY: Italian food company Barilla has expanded its Barilla Center for Food & Nutrition (BCFN) efforts to include the US.

Journalist Q&A: Alanna Stang, Whole Living

Danielle Drolet October 01, 2011

Alanna Stang, editor-in-chief of Whole Living, speaks to Danielle Drolet about the 2010 rebranding, the influence of Martha Stewart, and finding the right print-online balance.

Hill's Science Diet launches pet nutrition campaign

Lindsay Stein September 30, 2011

TOPEKA, KS: Hill's Science Diet has launched a campaign for its Ideal Balance pet food line.

M Booth adds Zuckerbrot to Better4You practice

Lindsay Stein September 22, 2011

NEW YORK: Dietician Tanya Zuckerbrot has joined M Booth's Better4You advisory board as its first director of nutrition.

PepsiCo promotes better nutrition in Ethiopia

Lindsay Stein September 21, 2011

PURCHASE, NY: PepsiCo and the PepsiCo Foundation have partnered with the United Nations World Food Programme and United States Agency for International Development to promote better nutrition in Ethiopia.

Food & Nutrition Roundtable: Appetite for clarity

August 01, 2011

Consumers know they should eat healthier, but are they receiving mixed messages? Industry leaders joined Steve Barrett in Chicago for this roundtable.

McDonald's launches new nutritional guidelines

Lindsay Stein July 26, 2011

OAK BROOK, IL: McDonald's announced new nutritional guidelines that will kick off in September to appeal to health-conscious consumers and encourage healthy eating among children and adults.

MilkPEP taps 'Power of 9' to draw attention of teen girls

July 01, 2011

Teenage girls are both the target audience and key drivers of the campaign that aims to increase milk consumption among this hard-to-reach group of consumers.

Council for Responsible Nutrition seeking new agency

Chris Daniels June 22, 2011

WASHINGTON: The Council for Responsible Nutrition (CRN) Foundation is reviewing the PR duties for its four-year old consumer wellness education campaign.

Feasting on MyPlate opportunities

Michelle Lodge June 10, 2011

When the USDA introduced MyPlate last week, retiring the food pyramid as a guide to healthy eating, PR professionals and food manufacturers not only applauded the simpler design, but also recognized a fresh opportunity for companies to promote their products.