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Nonprofit

Cancer Research UK hunts for social media support

John Owens, PRWeek UK May 09, 2013

LONDON: Cancer Research UK has sent out an RFI for agencies to assist with its social media operations.

Pollack work with USO grows

May 02, 2013

LOS ANGELES: Pollack PR Marketing Group has expanded its work with the USO to include support for the "Barbecue for the Troops" and "Dance for the Troops" fundraising initiatives.

Fenton names Hahn 'issues' SVP in New York office

Lindsay Stein April 25, 2013

NEW YORK: Fenton has appointed Jennifer Hahn SVP in its New York office, focusing on social issues.

Video: Kate James, Bill & Melinda Gates Foundation

Steve Barrett April 19, 2013

PRWeek editor-in-chief Steve Barrett visits Seattle to speak with Kate James, chief communications officer at the Bill & Melinda Gates Foundation, about the challenges of working in nonprofit communications.

Fleishman to promote 'digital donation box'

Lynsey Barber, PRWeek UK March 27, 2013

LONDON: The National Funding Scheme, a UK arts-funding concept backed in 2012 by then-UK Culture Secretary Jeremy Hunt, is working with Fleishman-Hillard to promote mobile donations to cultural institutions.

Educational group appoints Black VP of comms

Brittaney Kiefer March 26, 2013

WASHINGTON: The Association of Private Sector Colleges & Universities has hired Noah Black as VP of communications.

Wikipedia editors debate role of PR professionals

Brittaney Kiefer March 22, 2013

NEW YORK: A Wikipedia spokesperson said Friday that its editors have not determined a policy for whether PR professionals should be allowed to submit content on behalf of clients. The issue is again in the spotlight after a BP spokesperson reportedly rewrote nearly half of the oil giant's Wikipedia page.

Breakthrough Breast Cancer in talks with agencies

Loulla-Mae Eleftheriou-Smith, PRWeek UK March 21, 2013

LONDON: Breakthrough Breast Cancer is holding discussions with a number of agencies. The charity is considering appointing its first retained agency in more than three years as it looks to boost awareness of its work.

Museum of London overhauls comms

John Owens, PRWeek UK March 05, 2013

The Museum of London has revamped its communications as it focuses on becoming a "consumer brand" to sharply drive up visitor numbers.

PSAs not relegated to dormant hours, study finds

Brittaney Kiefer February 11, 2013

NEW YORK: Broadcast PSA campaigns air most often during daytime hours and in top TV and radio markets, according to a study from WestGlen Communications.

Salvation Army selects national spokesperson

Brittaney Kiefer February 04, 2013

ALEXANDRIA, VA: The Salvation Army has appointed Ron Busroe community relations and development secretary for its US headquarters.

NY YMCA beefs up media outreach ahead of openings

Virgil Dickson January 28, 2013

NEW YORK: The YMCA of Greater New York is working to increase its media presence as it prepares to open two facilities and launch a major program.

'Underdog' M&C Saatchi wins Olympic Committee AOR

Virgil Dickson January 14, 2013

COLORADO SPRINGS, CO: The US Olympic Committee has hired M&C Saatchi PR as its PR AOR.

SteegeThomson launches social effort for Robert Wood Johnson grantee

Virgil Dickson January 14, 2013

PRINCETON, NJ: SteegeThomson Communications has launched a social media campaign for Finding Answers: Disparities Research for Change, a grantee of client The Robert Wood Johnson Foundation.

Transparency helps nonprofit stay true to volunteer roots

Brittaney Kiefer January 01, 2013

The Wikimedia Foundation's communications function has grown from a grassroots effort to a more structured team that mobilizes initiatives worldwide.

CMO Q&A: David Cumberbatch, ACT

Lindsay Stein January 01, 2013

David Cumberbatch, chief strategy marketing officer at ACT, talks to Lindsay Stein about reinventing the 50-year-old educational nonprofit.

Brandeis University names de Graffenreid comms SVP

December 21, 2012

WALTHAM, MA: Brandeis University has named Ellen de Graffenreid SVP for communications.

Doctors of the World brings on Arc Seven

John Owens, PRWeek UK December 18, 2012

International humanitarian organization Doctors of the World (Médecins du Monde) UK has brought in agency help as part of a strategic communications review.

Brown Family Foundation hires Country Road

December 17, 2012

MOUNT KISCO, NY: The James Brown Family Foundation has retained Country Road Communications to manage publicity for its charitable outreach programs.

Lewis PR launches nonprofit to foster creative arts

Brittaney Kiefer November 29, 2012

LONDON: Lewis PR has created a foundation to promote creative arts in digital and social communications.

USO taps Pollack PR Marketing Group for support

Virgil Dickson November 28, 2012

LOS ANGELES: The United Service Organizations retained Pollack PR Marketing Group as its PR and marketing agency partner to support the individual fundraising outreach program "Team USO."

Deadline today for PRWeek Awards 2013 submissions

October 05, 2012

The PR industry's biggest event, the PRWeek Awards, will take place on March 7, 2013, at the Grand Hyatt in New York City. Today, however, is an equally noteworthy day as it is the deadline for submitting your entries for the Awards.

Sherry to head comms at Women in Leadership

October 02, 2012

VANCOUVER, BRITISH COLUMBIA: Women in Leadership, a nonprofit that works to advance women in executive roles, has named Charlotte Sherry marketing and communications manager.

Success story

Jennifer Mann October 01, 2012

Nonprofits have to fight harder for funds due to a shrinking economy, but effective storytelling is still the most important tool for any organization trying to make a difference, such as The Case Foundation.

Sold-out gala raises awareness, funds for Walk With Sally

Tanya Lewis September 07, 2012

Nonprofit Walk With Sally provides mentoring and support programs and services to children whose parents or siblings have cancer or have died of cancer.

Truth anti-tobacco initiative turns to mobile gaming

Virgil Dickson September 04, 2012

WASHINGTON: The long-running "Truth" anti-smoking campaign is increasing its use of mobile devices as it tries to dissuade teens and young adults from tobacco use.

Edelman unveils 'Faces of Penn State' to trustees

Frank Washkuch August 27, 2012

Richard Edelman gave Penn State trustees on Sunday a sneak peak of the "Faces of Penn State" campaign it will run to show off the accomplishments of students and professors - and begin the rebuilding process from the Sandusky scandal.

Aperture Foundation taps Morris + King as PR partner

Lindsay Stein August 01, 2012

NEW YORK: Aperture Foundation, a nonprofit organization dedicated to photography, has selected Morris + King Company as its PR agency partner.

Making a small organization a household name

Andrea Hagelgans, Camino Public Relations July 26, 2012

As a public relations firm working mostly with small nonprofits, we're frequently asked by our clients how they can possibly generate significant and nuanced media narratives when there is so much competition for space.