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Nonprofit

Found Animals Foundation uses webcast to reach pet owners

Kimberly Maul March 17, 2010

LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.

Quaker taps Nickelodeon star for 'Afterschool Rocks' campaign

Chris Daniels March 16, 2010

CHICAGO: Quaker Oats launched a PR-driven sweepstakes campaign featuring teen actress and singer Miranda Cosgrove.

Nonprofits up outreach in a tough year

Erica Morris March 12, 2010

With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.

Conan's Twitter life helps nonprofits

Kimberly Maul March 10, 2010

Conan O'Brien has had quite the effect on the Twitterverse since he joined the site on February 24.

Social media plays key fundraising role in wake of back-to-back earthquakes

Kimberly Maul March 05, 2010

SANTIAGO, CHILE: With the earthquake in Chile on February 27, only weeks after the January 12 earthquake in Haiti, social media and text messaging continue to play a major role in sharing information and collecting donations for relief.

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

Fruitcake goes from boring to benevolent in PayPal initiative

Kimberly Maul March 01, 2010

PayPal hosted an end-of- the-year giving campaign, an extension of a 2008 program, encouraging consumers to donate online and spread the news virally by "regifting" a virtual fruitcake.

Business Software Alliance issues PR RFP

Chris Daniels February 26, 2010

WASHINGTON: The Business Software Alliance (BSA), which represents 97 leading software manufacturers worldwide, has issued a two-pronged RFP for PR.

Goodman provides support for Lustgarten Foundation

Jaimy Lee February 17, 2010

BETHPAGE, NY: The Lustgarten Foundation, which supports pancreatic cancer research, hired Goodman Media International for communications support.

Boy Scouts celebrate 100th anniversary with membership drive

Chris Daniels February 16, 2010

IRVING, TX: The Boy Scouts of America has launched a year-long campaign around its 100th Anniversary aimed at reversing its membership decline.

LCI wins four new clients

Aarti Shah February 04, 2010

SAN FRANCISCO: Landis Communications (LCI) signed four new clients: KMD Architects, SFJAZZ, Wolfe Video, and Divine Wellness.

Northern Kentucky nonprofit hires Eisen

Kimberly Maul February 03, 2010

NEWPORT, KY: The Northern Kentucky Youth Foundation, a new nonprofit, hired Eisen Marketing Group to help with its launch.

Orthodontists pair sports with mouth guards in appeal to kids

Chris Daniels January 29, 2010

ST. LOUIS: The American Association of Orthodontists is preparing for its largest campaign to date with help from former NFL great Emmitt Smith.

American Heart Association shifts message to focus on prevention

Jaimy Lee January 28, 2010

DALLAS: The American Heart Association is addressing prevention and ideal heart health in a national campaign for the first time.

Weber picks up NFL hunger initiative

Chris Daniels January 22, 2010

MINNEAPOLIS: The Taste of the NFL, a 16-year-old nonprofit organization that raises money for hunger relief charities, has awarded Weber Shandwick a three-year assignment.

Is being first always best?

Lynne Doll January 21, 2010

Whenever a disaster occurs, CEOs and corporate communications professionals are thrust into action, determining if and how a company should get involved in relief efforts.

WestGlen to offer free PSAs

Erica Morris January 20, 2010

NEW YORK: A WestGlen Communications campaign is offering nonprofits a chance to air public service announcements (PSA) via satellite feed, free of charge.

Did your top social media moments make the lists?

Kimberly Maul December 31, 2009

'Tis the season for Top 10 lists and with social media as a huge trend in 2009, there are inevitably several focused on that, including ones from the 'Los Angeles Times,' the 'Florida Sun-Sentinel,' and 350 Days in a PR Life.

PayPal's "Regift the Fruitcake" campaign encourages donations to nonprofits

Kimberly Maul December 31, 2009

SAN JOSE, CA: PayPal is encouraging consumers—and celebrities—to donate to nonprofit organizations through its second annual "Regift the Fruitcake" campaign.

Survey: Americans want positive media coverage

Erica Morris December 21, 2009

NEW YORK: Americans don't think the media pays enough attention to acts of charity, according to a new survey by advocacy marketing consultant Tiller.

Citizens for Responsibility and Ethics hires Jacob

Jaimy Lee December 18, 2009

WASHINGTON: Citizens for Responsibility and Ethics named Matt Jacob its director of communications in November.

USO taps Ogilvy as AOR

Jaimy Lee December 16, 2009

ARLINGTON, VA: The United Service Organizations (USO) hired Ogilvy PR Worldwide to develop a signature campaign that will aim to drive engagement and donations among the general public.

Skydivers jump for breast cancer research

Tanya Lewis December 04, 2009

Jump for the Cause (JFTC) is a nonprofit skydiving organization that raises money for City of Hope's breast cancer research.

COP15 offers green positioning on global stage

Jaimy Lee December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.

Rasky Baerlein promotes Monahan to SVP

Erica Morris November 24, 2009

BOSTON: Rasky Baerlein Strategic Communications promoted Melissa Monahan to SVP of the firm's education, healthcare and nonprofit team.

Children's nonprofit taps Propheta

Kimberly Maul November 19, 2009

NEW YORK: Angelwish, a nonprofit helping children living with HIV/AIDS, hired Propheta Communications, starting in October.

Children Mending Hearts taps TBG

Christina Capodice November 13, 2009

LOS ANGELES: Children Mending Hearts, a global nonprofit arts exchange foundation, hired The Burgett Group as AOR, effective September 23.

Survey: Nonprofits' use of social media still spotty

Erica Morris November 12, 2009

WASHINGTON: Sixty-seven percent of nonprofit executives believe traditional media coverage is more effective than social media at generating fundraising, according to a survey released by Weber Shandwick.

Take time to mentor

Rashada Whitehead November 04, 2009

A few weeks ago, I participated in a luncheon for My Sister's Keeper of Chicago, a nonprofit dedicated to providing resources and mentoring to young women at inner-city high schools.