NEW YORK: Kim Friedman today will depart MS&L Worldwide after 10 years with the firm. Friedman most recently served was SVP and co-practice leader for MS&L's consumer marketing practice in New York.

COLUMBUS, OH: Fahlgren Mortine Public Relations recently added four new accounts, including Elmer's Products, Cardinal Health, Crown Equipment Corporation, and Home2Home Consignments.

DE SOTO, KS: Chinet, the disposable tableware brand, recently consolidated its marketing efforts by hiring Olson as AOR to support PR, advertising, and Web development.

CAMBRIDGE, MA: Harvard University, after a fatal shooting near a campus dorm, will conduct community outreach to increase the number of sign-ups for text message notifications, in addition to adjusting its emergency notification system.

From Dell's female-focused Della site to Mars Snackfood's new candy bar Fling, there's been buzz in the online space about marketers not understanding how to speak to women, and instead tripping over the thin pink line distinguishing women's passion points from tired clichés.

Nicole Zerillo speaks with Tom Coyne, CEO of Coyne PR, about how PR firms can break through the clutter of value messaging, build on the message of quality over quantity, and develop longstanding client relationships.

ROUND ROCK, TX: Dell is toning down the "pink" on its new site targeted to women, Della, following criticism that it pandered to female stereotypes.

Adam Glassman, creative director for 'O,The Oprah Magazine,' speaks with Nicole Zerillo about how he chooses featured objects, the O mindset, and the best way PR professionals can develop a relationship with the magazine.

Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.

FRANKLIN, TN: Nissan North America hired Scott Stevens as VP of corporate communications for Nissan Americas, following the promotion of Alan Buddendeck.