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Next Conference

PR rarely causes problems, but it frequently solves them

December 01, 2011

Much of the discussion at PRWeek's recent NEXT Conference at The TimesCenter in New York revolved around cementing communications' place at the epicenter of corporations and organizations to ensure it is embedded in top-level strategy and plays a fundamental role in how companies do business.

Smart communications advice is more valuable than ever before

Steve Barrett December 01, 2011

November was an incredibly busy month at PRWeek, as we enjoyed our annual NEXT Conference, 40 Under 40 luncheon celebration, and the judging day for the inaugural Diversity Distinction in PR Awards.

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.

Video: PRWeek NEXT Conference 2011 recap

November 10, 2011

Agency leaders such as Fleishman-Hillard's Dave Senay and Ketchum's Rob Flaherty, along with PR executives from Sara Lee, Hershey Co, and more share their key takeaways from the PRWeek NEXT Conference.

PR needs to boldly step out of its shell, say agency execs

Danielle Drolet November 09, 2011

NEW YORK: It's time for the PR industry to shed its "Clark Kent" persona and become "Superman," said Fred Cook, CEO of GolinHarris, on Wednesday at the PRWeek NEXT Conference.

Panel: The Age of Media Transparency

November 09, 2011

The Wall Street Journal's Spencer Ante, Mashable's Todd Wasserman, and Overseas Press Club's Bill Holstein discuss how to best interact with the media.

Social media trust is key for boosting brand authenticity

Lindsay Stein November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.

40 Under 40 unveil key learnings from NEXT conference

Bernadette Casey November 09, 2011

NEW YORK: As PRWeek's NEXT conference wound down, 40 Under 40 honorees offered key takeaways they will discuss with their corporate leadership and co-workers.

Keynote: Content and Influence - The New Currency

November 09, 2011

In his keynote address at the NEXT Conference 2011, Dan Abrams, legal analyst for ABC News, discusses how CEOs and brands can best use social media.

Panel: The PR Challenge and Opportunity

November 09, 2011

In this excerpt from the NEXT Conference 2011 closing panel, Ketchum's Rob Flaherty, Edelman's Richard Edelman and GolinHarris' Fred Cook discuss how PR can earn a seat at many tables.

Video: Gil Schwartz, CBS

Frank Washkuch November 09, 2011

Gil Schwartz, CCO of CBS, speaks with Frank Washkuch about the changing media landscape.

Video: Dan Abrams, ABC News

November 09, 2011

Dan Abrams, legal analyst at ABC News and founder of Abrams Research, shares some best practices for social media and risk taking in campaigns.

Comms departments must focus on external events

Danielle Drolet November 09, 2011

NEW YORK: As corporate communications professionals are more frequently invited to the C-suite table, PR departments should keep a sharp eye on current events, said Paul Gottsegen, CMO of Infosys.

Keynote: Where Management Trends Are Leading Us

November 09, 2011

In his keynote address at the NEXT Conference 2011, CBS CCO Gil Schwartz shares his advice for avoiding PR problems.

Consumers, employees demand good corporate citizenship

Bernadette Casey November 09, 2011

NEW YORK: A host of stakeholder groups, from consumers to employees, demand that businesses are good corporate citizens in today's market, industry experts said Wednesday at the PRWeek NEXT Conference in New York.

Competitive media world adjusts to post-gatekeeper role

Frank Washkuch November 09, 2011

NEW YORK: Today's media environment is more competitive and accountable to consumers than ever before, top journalists said Wednesday at the PRWeek NEXT Conference.

Corporations adjust to growing consumer control

Lindsay Stein November 09, 2011

NEW YORK: The media landscape is changing, with digital outlets cutting into the market share of mainstream organizations, but many company goals remain the same, Dan Abrams, legal analyst for ABC News and founder of Abrams Media, said Wednesday.

Pepsi employs three-step global, regional strategy

Lindsay Stein November 08, 2011

NEW YORK: Simon Lowden, CMO of Pepsi Beverages Co., said Tuesday that his company blends global and regional marketing with a three-stage engagement model.

Creating influential content is about listening first

Danielle Drolet November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.

Media move to provide context in social media savvy world

Frank Washkuch November 08, 2011

NEW YORK: Providing context to readers and viewers has become more important to media outlets as consumers access information through a range of digital channels, representatives from top media companies said Tuesday at the PRWeek Next Conference in New York.

Brands embrace online consumer influence

Lindsay Stein November 08, 2011

NEW YORK: Peter Rojas, co-founder of social review and technology sites gdgt, Endgadget, and Gizmodo, said Tuesday that he has built his websites to embrace the influence of consumers in the digital space.

Video: Simon Lowden, Pepsi Beverages Company

Lindsay Stein November 08, 2011

Simon Lowden, CMO of Pepsi Beverages Company, talks to Lindsay Stein about the company's global marketing challenges.

Video: Patrick Byrne, Overstock.com

Danielle Drolet November 08, 2011

Patrick Byrne, CEO of Overstock.com, tells Danielle Drolet how he became a believer in PR.

O.co CEO Byrne says Occupy Wall Street not on message

Danielle Drolet November 08, 2011

NEW YORK: Patrick Byrne, CEO of O.co, formerly Overstock.com, who's known for incorporating his own ideals and convictions to his leadership strategy, said Occupy Wall Street needs to be on message if it wants to continue its momentum.

The next generation of PR stars speak out

Bernadette Casey November 08, 2011

PRWeek's NEXT Conference started off the morning celebrating the industry's 40 Under 40, PR professionals who have made significant contributions before their 40th birthday.

Keynote: How to Drive Effectiveness and Build Business

November 08, 2011

In his keynote address at the NEXT Conference 2011, Simon Lowden, CMO of Pepsi Beverages Company, explains how global and regional marketing now coexist.

Be loud, be brave, be strategic

Rose Gordon November 13, 2009

Speakers at PRWeek's Next conference this week implored the PR pros in the audience to be the watchdogs of their organizations.

How Internet has changed media landscape

Erica Morris November 12, 2009

Interesting panel yesterday at PRWeek's Next conference: Discussing the changing media landscape. Panelists looked at how the PR industry has been transformed by the Internet, and Journalism Online founder Gordon Crovitz noted an "information overload" with which everyone is familiar.

CEO insights from the Next Conference

Kimberly Maul November 11, 2009

We heard from two CEOs this morning at PRWeek's Next Conference: Chuck Connor, president and CEO of the American Lung Association, and Tom Kunz, president and CEO of Century 21 Real Estate.