March 19, 2010

While much of Capitol Hill is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator.

Representatives and lobbyists from other financial services companies, including student loans, hedge funds, and credit cards are also pressing their individual agendas regarding the proposed legislation.

Also in the news:

  • The FDA took steps to further restrict cigarette makers' marketing efforts.
  • A Twitter experiment by Sony's Europe PR team paid off in sales - and customer data.
  • A business coalition trying to overturn California's law to limit greenhouse gases has tied its message to jobs. 

Latest News

Companies shape long-term communications around FCC broadband plan

The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
 

Dittus launches new public affairs firm

WASHINGTON: Gloria Dittus opened Story Partners, a public affairs firm, in January. Known for founding Dittus Communications (now FD Dittus) and Direct Impact, Dittus left her position as president and CEO of FD Dittus in May 2009.
 

Tupperware taps celebs for guy-focused event

NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.
 

Pierpont counsels Blockbuster amid bankruptcy rumors

DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.
 

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PRWeek Insider

Brands recognize star power of nerds

Toyota launched its Prius back in 2003 with the help of Hollywood elite, who wanted to be photographed while reducing their carbon footprint.
 

The Cycle

Publicis execs give up bonuses

Several Publicis Groupe executives, including CEO Maurice Levy, gave up bonuses this year as a "gesture of solidarity with the Groupe's employees."
 

Journalists say credibility biggest challenge for financial sector

Financial journalists believe the financial sector's biggest challenge this year will be proving its credibility, according to the second annual Backbay-Marketwire Financial Services Reputation Survey.
 

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