While much of Capitol Hill is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator. Representatives and lobbyists from other financial services companies, including student loans, hedge funds, and credit cards are also pressing their individual agendas regarding the proposed legislation. Also in the news: - The FDA took steps to further restrict cigarette makers' marketing efforts.
- A Twitter experiment by Sony's Europe PR team paid off in sales - and customer data.
- A business coalition trying to overturn California's law to limit greenhouse gases has tied its message to jobs.
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From Foe to Friend: Turning online critics into brand ambassadors
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Featured speakers: Stacey Ellis, director of public relations, Kimpton Hotels; Jennifer Houston, SVP and global lead, WE Studio D; Molly McKenna Jandrain, external communications manager, McDonald's USA; Kelly LaVaute, social media manager, Quicken Loans
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