McDonald's opted to pull a radio ad after pit bull owners and their supporters criticized the piece, which suggested that eating a Chicken McBite is less risky than petting a stray pit bull.
The ad ran for only a few days in the Kansas City area before the outrage began, including a social media campaign to have the ad removed. The campaign included a Facebook page that generated more than 8000 likes and an online petition.
McDonald's delivered an apology on Twitter and through a recorded message consumers could hear upon dialing a toll free number.
Also in the news:
- US Senate campaign ad draws criticism for racial insensitivity.
- Redbox and Verizon Communications to launch movie streaming service.
- Google to test mystery device in employees' homes.
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