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Latest Consumer News

Bahamas Weather Conference looks to wash away storm fears

Beth Krietsch April 17, 2008

For the past 12 years, the Bahamas Ministry of Tourism has teamed up with Weber Shandwick to hold the Bahamas Weather Conference.
 

McDonald's teams with 'Idol'

Kimberly Maul April 17, 2008

CHICAGO: McDonald's kicked off its American Idol Happy Meal toy campaign on April 11 with the help of AOR GolinHarris.
 

Hot in Hollywood turns to ItGirl PR star-studded fund-raiser

Kimberly Maul April 16, 2008

LOS ANGELES: Hot in Hollywood hired ItGirl PR to recruit celebrities, manage the red carpet and handle the PR campaign for the third annual HIV/AIDS fund-raiser, which is scheduled for Aug. 16.
 

Atkins names Kohnstamm AOR

Nicole Zerillo April 14, 2008

DENVER, CO: Atkins Nutritionals Inc. tapped Minnesota-based Kohnstamm PR, to serve as its new AOR, after a three-round review.
 

In Brief

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Authenticity will shine in a sea of green buzz

April 17, 2008

Countless PR pros and corporations used this year's Earth Day as a launch pad for green campaigns, but not all will succeed. As consumers are bombarded with more green messages, they are becoming wearier - and more critical - of what those eco-wrapped packages contain and who's behind them.
 

The blogosphere goes green for Earth Day

BuzzLogic April 16, 2008

The protection of the Earth's natural resources has been a hot topic in traditional media over the last year, and surprising sources are fueling it.
 

Yum Brands goes global to help tackle world hunger

Tonya Garcia April 16, 2008

Yum Brands - home to KFC, Pizza Hut, and other restaurants - wanted to celebrate its tenth anniversary in a way that recognized the company's efforts to fight hunger, as well as its business results.
 

Sealed Air awards youth inventors to hype brand

Nicole Zerillo April 16, 2008

For the past two years, the Sealed Air Corporation has offered its Bubble Wrap Competition for Young Inventors to mark creative applications of the product. This year, the competition was jointly celebrated with Bubble Wrap Appreciation Day on January 28, in an attempt to draw attention to Bubble Wrap as a trademarked brand.
 

NYC is on sale

Alexandra Bruell April 14, 2008

Leave it to the fashion industry to remind us of what we can't afford and, like salt in the wound, to create a new buzz phrase to attract international shoppers - "NYC is on sale."
 

On PRWeek blogs

Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.

Lee also highlights a new trend in the transparency debate for pharmaceutical companies.

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