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Latest Consumer News

Pure & Natural looks to bag a spot in the eco-fashion world

Alexandra Bruell April 10, 2008

In an effort to create buzz around its products and associate the brand with eco-fashion, Pure & Natural tapped Project Runway contenders to participate in a charity handbag auction.
 

Sanderson Farms awards AOR to Zimmerman

Kimberly Maul April 09, 2008

TALLAHASSE, FL: Sanderson Farms, a Mississippi-based chicken processor, named The Zimmerman Agency its new AOR after a multiple-round RFP.
 

Dr. Pepper's Guns N'Roses campaign gets a boost

Frank Washkuch April 07, 2008

NEW YORK: Ketchum worked with Dr. Pepper last week on a media outreach effort centered around the soft drink's promise to give every American a free can of soda if Guns N' Roses releases the long-awaited album Chinese Democracy sometime this year.
 

Rapper encourages fans to head West with new Web site

Kimberly Maul April 07, 2008

LOS ANGELES: Kanye West launched a travel Web site (http://kanyetravel.com/), in a partnership with Travelocity, specifically designed to give the rapper's fan base a glimpse into West's travel style. Kanye Travel Ventures (KTV) draws in fans through a link on the rapper's site and offers last minute deals and vacation packages to popular destinations.
 

In Brief

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

'Denver Post' helps DeWalt sales

David Ward April 09, 2008

Who is your client and what are its media goals?
 

AMP warns kids about meth use

Tanya Lewis April 08, 2008

Meth use among Arizona teens is 4.3% - nearly double the national average. Last year, state officials, and funding and community partners, created the Arizona Meth Project (AMP) to generate public awareness and educate teens on the dangers of meth.
 

Spanish outlets grow amidst downturn

David Ward April 07, 2008

The contrast couldn't be more startling. Amid a flood of stories about the struggles of newspapers - including a recent feature in The New Yorker containing a prediction that 2043 will be the year print newspapers finally die in the US - comes a study finding that Spanish-language dailies and weeklies are actually gaining in circulation and ad revenues.
 

McDonald's makes a play for global youth with new game

Nicole Zerillo April 07, 2008

McDonald's on March 14 kicked off its media launch for alternate-reality Olympic-themed game, The Lost Ring (TLR), but the game was already in progress, with the company's involvement downplayed.
 

PR gets wrapped-up

Alexandra Bruell April 07, 2008

Packaging has long been a marketing tool to lure consumers, but on the PR front it's been more about the product inside around which a PR person drafts the message. Now, in an age where green, organic, and appearance play such a predominant role in the beauty trend category, packaging may be blooming - literally - from trash to a product in of itself for consumers and a tool for PR pros.
 

On PRWeek blogs

Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.

Lee also highlights a new trend in the transparency debate for pharmaceutical companies.

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