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Latest Consumer News

The Houston Astros go 'earth friendly' at its home stadium

Beth Krietsch April 03, 2008

The Astros Play Green campaign aims to draw awareness to environmental initiatives and earth-friendly efforts in the Astros' hometown of Houston, specifically at the ballpark.
 

NARCA taps WE in new push

Ted McKenna April 03, 2008

WASHINGTON: The National Association of Retail Collection Attorneys (NARCA) launched a campaign in March, developed by Waggener Edstrom (WE), to show that members act responsibly in their efforts to collect debt.
 

McAfee promotes 30-day 'spam' diet

Aarti Shah April 02, 2008

SANTA CLARA, CA: McAfee launched a global "30-day spam diet" campaign March 31 to point out the possible dangers of responding to spam e-mail.
 

Sneaker purchasers might possess leader qualities

Nicole Zerillo April 01, 2008

If you bought three or more pairs of sneakers in the past year, you might be a natural-born leader, according to a new study from Mindset Media that was produced in conjunction with Nielsen's Online.
 

SoundClick picks MyPRGenie to sing its praises

Tonya Garcia April 01, 2008

NEW YORK: SoundClick, a music social media network, selected MyPRGenie as its AOR and as the PR partner for its 3.3 million members.
 

In Brief

NAPA, CA: Senetek hired Michael Rogers Public Relations for the September 4 launch of Pyratine-6, a cytokinin-based skincare line, as well as ongoing PR and corporate positioning. Senetek is a Napa, CA-based life sciences company that develops anti-aging technology. Work began August 1.

MIAMI: Tara, Ink., a boutique PR agency with offices in Miami Beach and Los Angeles, hired Leon Nieuwoudt as head of new business development for its hospitality, entertainment, and fashion practice areas. He will be based out of the agency's Miami Beach office.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Allstate Mobile Garage Tour kicks off for second year

Beth Krietsch April 02, 2008

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.
 

Sergeant's Pet Care starts a riot with flea medication

Randi Schmelzer April 02, 2008

After six years of research and development, Sergeant's Pet Care Products was set to unveil its breakthrough product in flea, tick, and mosquito control: Sergeant's Gold Flea and Tick Squeeze-On for Dogs.
 

Embassy lets consumers help keep rooms 'private'

Beth Krietsch April 02, 2008

In August 2007, John Lee, VP of brand marketing and communications for Embassy Suites Hotels, was looking to increase brand awareness, so he reached out to Emanate PR to help contribute to the new slogan for the chain's humorous "Do Not Disturb" signs, which previously read, "There's a good reason for you NOT to knock right now".
 

'Times' story helps Maca product

David Ward April 02, 2008

Who is your client and what are its media goals?
 

Cool Globes takes artistic view

Ivey Overstreet April 01, 2008

As Cool Globes founder Wendy Abrams discussed the issue of global warming with friends, she realized that there was a lot of talk about the problem, but no real talk about a solution.
 

On PRWeek blogs

Jaimy Lee writes about Pfizer's new Lipitor ads following a halt in its advertising six months ago.

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