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Latest Healthcare News

ImpediMed taps Russo for surgeon education campaign

Marc Longpre March 26, 2008

NEW YORK: ImpediMed, the Australian medical device company, has named Russo Partners as its US agency in order to support a campaign geared at educating breast surgeons on the "lymphedema index."
 

FDA forthcoming on heparin investigation

Marc Longpre March 21, 2008

The Food and Drug Administration's (FDA) announcement that the toxin in heparin is over-sulfated chondroitin sulfate demonstrated unusual efficiency by the agency
 

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In Brief

LOUISVILLE, CO: GlobeImmune, a biopharmaceutical company that develops treatments for infectious diseases and cancer, hired Russo Partners for message development and corporate media relations.

MINNEAPOLIS, MN: Weber Shandwick announced October 1 that it had hired Jennylee Haines as SVP of the agency's healthcare practice. Haines reports to Nancy Longley, EVP, and is leading WS' growing medical device division. She started June 30.

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Latest Healthcare Features

Medco provides seniors solutions

Tanya Lewis March 25, 2008

To raise its profile in the b-to-c space, Medco, a prescription drug benefits and pharmacy care company, and long-time agency Coyne PR developed "Medco's Prescription for a Healthy Nest Egg," an effort to help seniors manage drug cost.
 

Passionate presentations win business

Tanya Lewis March 24, 2008

Demonstrating heart, creativity, and preparation helps in having a successful pitch
 

In the spotlight

Marc Longpre March 24, 2008

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.
 

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On PRWeek Blogs

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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