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Latest Technology News

ImpediMed taps Russo for surgeon education campaign

Marc Longpre March 26, 2008

NEW YORK: ImpediMed, the Australian medical device company, has named Russo Partners as its US agency in order to support a campaign geared at educating breast surgeons on the "lymphedema index."
 

Da Vinci takes shape as it appoints global PR leader

Aarti Shah March 21, 2008

SAN FRANCISCO: Dell has hired Kelly McGinnis, a former partner at Fleishman-Hillard, as the new global PR head of its Da Vinci project.
 

In Brief

NEW YORK: Digital storage provider Seagate Technology, has selected Medialink's Web-based content platform, Mediaseed, to manage and provide content for a broadcast media center that will serve broadcast and Internet media professionals.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Technology Features

Paying bloggers risks the notion of 'earned media'

March 26, 2008

Last week, a study entitled "The State of Blog Relations" was released by APCO Worldwide and the Council of Public Relations Firms (PRWeek, March 24).
 

Tax stories can be relevant year-round

David Ward March 24, 2008

With April 15 on the horizon, consumers are seeing a flurry of income-tax-related news, filled with tips on how to save money while paying Uncle Sam his share.
 

SEOs provide more coverage for clients, campaigns

Aarti Shah March 24, 2008

Although most PR pros consider Web 2.0 tactics vital, many still hesitate to use search-engine optimization (SEO) for campaigns.
 

Passionate presentations win business

Tanya Lewis March 24, 2008

Demonstrating heart, creativity, and preparation helps in having a successful pitch
 

On PRWeek Blogs

Jaimy Lee reports that Pfizer is suing Jet Angel, an ad agency that used the Viagra logo for a PR stunt.

Lee also blogs about Eli Lilly's bid for ImClone.



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