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Latest Consumer News

Big brands join effort to hype 'Sex and the City'

Alexandra Bruell March 21, 2008

NEW YORK: New Line Cinema is partnering with a variety of brands as part of a larger campaign to promote the upcoming Sex and the City movie.
 

'Jericho' to be cancelled despite fan efforts

Ivey Overstreet March 24, 2008

Despite grassroots communications that initially saved the show, the CBS fan favorite Jericho is being cancelled.
 

'Hills' puts People's in the spotlight

Alexandra Bruell March 26, 2008

LOS ANGELES: Fashion PR agency People's Revolution anticipates the hiring of The Hills stars Lauren Conrad and Whitney Port will expose the inner-workings of its business and its brand on various episodes.
 

In Brief

NEW YORK: Fast-food company Wendy's/Arby's has unveiled its new brand identity, a logo and tagline, "Serving fresh ideas daily," created by KCSA Strategic Communications.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Paying bloggers risks the notion of 'earned media'

March 26, 2008

Last week, a study entitled "The State of Blog Relations" was released by APCO Worldwide and the Council of Public Relations Firms (PRWeek, March 24).
 

Talon Air gets on CNBC's radar

David Ward March 26, 2008

Who is your client and what are its media goals?
 

March Madness sweeps blogosphere

BuzzLogic March 26, 2008

March Madness is upon us, and odds are you have completed your tournament brackets, placed your bets and are tracking your picks via the Internet and TV as employers across the country brace themselves for drops in work productivity.
 

ARC takes message straight to school

Matthew McGevna March 24, 2008

The American Reading Co. is overcoming many obstacles in campaign to help US kids read better
 

Stewart's blast on Goodyear may affect its brand, image

Nicole Zerillo March 24, 2008

Two-time NASCAR champion Tony Stewart loudly condemned the tires Goodyear, the sport's official supplier, used for the Kobalt Tools 500 at Atlanta Motorways earlier this month.
 

Firms get creative in entering consumer area

Tonya Garcia March 21, 2008

In October 2003, A&R Edelman (formerly A&R Partners), a Silicon Valley technology firm, announced a new consumer practice. The practice had essentially launched itself some time before that date, however, since the firm had already been doing work in the consumer electronics area.
 

On PRWeek blogs

Jaimy Lee reports that Pfizer is suing Jet Angel, an ad agency that used the Viagra logo for a PR stunt.

Lee also blogs about Eli Lilly's bid for ImClone.

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