PRWeek White Paper - March 24, 2008

Environmentalism Shapes Visual Trends in Communications


Getty Images' annual MAP Report shares the thought leadership behind our imagery, taking as its mantra that "everything that happens in the world Makes A Picture" (MAP).  This year's Report, titled AspEN (Aspirational Environmentalism), focuses on how growing green awareness is shaping corporate communications around the world and reveals the implications of environmental values on the future of marketing.  Developed by Getty Images' Creative Research team, the report is underpinned by analysis of the searches and choices of more than 1.5 million creative professionals on our website, as well as the review of thousands of tearsheets, commercials and other websites.

Download the whitepaper at www.gettyimages.com/map

Getty Images is the world's leading creator and distributor of still imagery, footage and multi-media products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.

Learn more at http://www.gettyimages.com/.



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