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Latest Consumer News

Ascendia to rejuvenate Healing Garden brand

Alexandra Bruell March 19, 2008

NEW YORK: Ascendia Corporation is working with AOR Corbin & Associates to promote and reposition recently acquired beauty brand The Healing Garden.
 

Sharpie teams with Beckham for global promotion

Tonya Garcia March 17, 2008

OAK BROOK, IL: Sharpie has partnered with international soccer star, David Beckham, for the largest integrated global marketing program in the 47-year history of the company.
 

Pernod Ricard launches Hispanic job education initiative

Nicole Zerillo March 14, 2008

PURCHASE, NY: Pernod Ricard, through its lead brands Chivas Regal Scotch, Stolichnaya Vodka, and Malibu Rum, is sponsoring a Hispanic community-based cause initiative, Espiritu de Progreso Latino, to provide job training and other skill-set programs for Hispanics, through nonprofit organizations in New York and Los Angeles.
 

In Brief

NAPA, CA: Senetek hired Michael Rogers Public Relations for the September 4 launch of Pyratine-6, a cytokinin-based skincare line, as well as ongoing PR and corporate positioning. Senetek is a Napa, CA-based life sciences company that develops anti-aging technology. Work began August 1.

MIAMI: Tara, Ink., a boutique PR agency with offices in Miami Beach and Los Angeles, hired Leon Nieuwoudt as head of new business development for its hospitality, entertainment, and fashion practice areas. He will be based out of the agency's Miami Beach office.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Intuit connects with small businesses, hypes product

Aarti Shah March 19, 2008

When looking to expand its customer base, Intuit, a financial software maker, tapped into the nearly 10 million Americans that are aspiring to one day start their own businesses.
 

K'NEX leverages toys with 'Made in the USA' slogan

Craig McGuire March 19, 2008

When the $22 billion toy industry was staggered by numerous recalls on products made in China that were tainted by lead paint, K'NEX Brands, the third largest toy construction company in the world, decided this could be its chance to distance itself from all the controversy.
 

'Post' piece aids Imperial's image

David Ward March 19, 2008

Who is your client and what are their media goals?
 

Delta's Sky360 Lounge takes off

Frank Washkuch March 18, 2008

Delta needs no introduction to frequent air travelers, but the Atlanta-based airline wanted to increase its visibility and gain new customers in New York, aiming to make the Big Apple a hub on the level of its Georgia base.
 

On PRWeek blogs

Jaimy Lee writes about Pfizer's new Lipitor ads following a halt in its advertising six months ago.

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