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Latest Technology News

JDMedia uses search engine to raise breast cancer funds

Frank Washkuch March 06, 2008

JDMedia, a New York-based research, consumer marketing, and Web-development firm, wants to have more people who are looking for Internet destinations to use SearchTheCure.com, its Web site that uses Google's AdSense technology. Its aim is to raise charity funds for issues surrounding breast cancer.
 

Payless launches 'I Love Shoes'

Nicole Zerillo March 06, 2008

TOPEKA, KS: Payless ShoeSource has launched a communications component to its "I Love Shoes" campaign.
 

NBC Olympics creates a site to follow athletes

Adrian Brune March 06, 2008

NEW YORK: NBC Olympics has teamed with Johnson & Johnson and iVillage to host "The Family Room," a Web site and multimedia experience that follows the journeys of eight athletes as they attempt to qualify for the 2008 Beijing Games.
 

Edelman folds its digital and online operations into one brand

Tonya Garcia March 04, 2008

NEW YORK: Edelman has merged its three digital businesses - Edelman Interactive Solutions (EIS), me2revolution, and Edelman Mobile - to create one global unit, Edelman Digital.
 

In Brief

SEATTLE: Edelman hired Wayne Hickey as SVP and digital content strategist. Hickey will drive Edelman's work with Microsoft's Interactive Entertainment Business and play a role in the agency's digital entertainment, rights, and technology practice. 

SAN FRANCISCO: The Horn Group promoted Dee Anna McPherson to partner. McPherson, a principal of the agency, leads Horn Group's San Francisco office in client service, business development, and operations.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Technology Features

Brands switch boardroom seats

Frank Washkuch March 06, 2008

Call it an early spring reorganizing. Media firms have made sweeping management changes, none more than Ziff Davis Media, which filed Wednesday for Chapter 11 bankruptcy protection.
 

Teens speak up with Ad Council

Tanya Lewis March 04, 2008

The National Highway Traffic Safety Administration reports that car crashes are the number-one killer of US teens.
 

How blogs benefit clients, radio news releases, more

Beth Krietsch March 04, 2008

How will a company blog benefit my client?
 

Interview: Kristin Finan

Aarti Shah March 03, 2008

Kristin Finan recently launched a video blog for the Houston Chronicle blending traditional print and broadcast journalism with YouTube-style videos. Finan talks to PRWeek about her newspaper's transformation into a multimedia platform and the complexity of attracting the elusive youth audience.
 

KKI gets Americans tuned into autism

Marc Longpre March 03, 2008

Through podcasts and news shows, Kennedy Krieger and Spectrum spread autism awareness
 

Monitoring conversation is a good start

Craig McGuire March 03, 2008

A product launch is a prime opportunity to track online dialogue.
 

On PRWeek Blogs

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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